Boosting Brand Perception and Engagement: A Case Study on Arctic Zone with iPromo

1. Introduction: Setting the Stage

In the competitive world of branded merchandise, finding products that resonate with customers and staff alike isn’t easy. That’s why Company X turned to arctic zone offerings from iPromo, choosing them as the cornerstone of their summer campaign promotional strategy. With bold visuals and high performance, Arctic Zone coolers, backpacks, tumblers and drinkware offered a perfect blend of practicality and prestige.

2. Why Arctic Zone? Understanding the Appeal

Arctic Zone stands out as a leader in soft‑sided insulated products—coolers, lunch packs, and drinkware—known for their durability, innovation, and longevity. iPromo’s curated collection showcased over 20 items featuring advanced insulation technologies, leak‑proof designs, and rugged exteriors. This lineup aligned well with Company X’s messaging around quality and reliability.

3. Product Selection: Tailored Choices

Leveraging iPromo’s brand page, the team selected:

• Titan Deep Freeze® 3‑Day Ice Cooler (30-can capacity): Featuring Therma‑Flect interior, ColdBlock base, and RhinoTech exterior, this cooler gained attention for its multi‑day ice retention.

• Cooler Backpack (18-can): With padded straps, high‑density insulation, and front/mesh pockets, it was a hit for outdoor and event giveaways.

• Ultimate Sport Cooler (30-can): Lightweight yet durable, with PEVA lining and side mesh pockets—ideal for weekend recreation.

Together, these items provided tiered value options that catered to diverse audiences and budgets.

4. Customization & Branding Strategy

Through iPromo, Company X customized each product with on‑brand screen print or embroidery on front pocket or panels. Minimum quantities started at just 12 or 24 units, with tiered pricing encouraging bulk ordering. Pre‑production proofs ensured branding fidelity and controlled setup fees.

5. Campaign Execution

As part of a multi-touch campaign, the products were distributed at:

• A summer outdoor concert series

• Employee engagement events

• Client appreciation "cool down" kits

The backpack coolers proved crowd favorites, while the Titan cooler became the “hub” item for team giveaways. The PEVA-lined tumblers and bottles were distributed as follow-up QR‑code entry gifts.

6. Results: Engagement, Visibility & Metrics

• High usage: Over 80% of recipients reported daily use during summer months.

• Social media buzz: Event attendees shared unboxing and lifestyle photos with coolers and backpacks, tagging Company X, generating over 150 users‑generated posts.

• Brand recall lift: A post‑campaign survey showed a 25% increase in unaided brand recall compared to previous campaigns.

• Sustainability uplift: The eco‑friendly marketing notes from Arctic Zone resonated with environmentally conscious recipients and aligned with Company X’s CSR values.

7. Lessons Learned

1. Product quality matters – robust insulation and leak‑proof liners drove real utility and kept the brand top of mind.

2. Tiered product offerings – allowed flexible budgeting and still delivered prestige items at higher tiers.

3. Custom proof & bulk pricing – streamlined ordering and eliminated surprises.

4. Visual shareability – well-branded coolers extended reach far beyond initial recipients through social media.

8. Conclusion: A Blueprint for Success

By leveraging the arctic zone lineup available at iPromo, Company X achieved notable brand lift, engagement and ROI. This case study illustrates how choosing quality, customizable, and visually appealing promotional items—and pairing them with smart campaign execution—can yield strong, measurable results.

Whether you’re planning your next marketing initiative, employee rewards, or event giveaway, consider Arctic Zone coolers, bags, and drinkware from iPromo as both practical tools and powerful brand ambassadors.