From Landing Page to Growth Engine: My Work on Tralped’s Web App

Hey hey, it's David Oduse here again.

A few days ago, I wrapped up work on a web app for Tralped, a travel brand focused on visa applications and trip bookings. I took this on to help my cousin, who runs the business, move beyond a dormant WordPress landing page and create something that actually works for customers and the business.

In this post, I’ll break down what I built, why I made certain product decisions, and how engineering choices were aligned to business outcomes.

The challenge

When I came in, Tralped had:

- A simple WordPress landing page.

- A WhatsApp connect link as the main CTA.

No real automation, no customer data capture, and no way to guide users through their travel journey

The goal was clear:

- Make the site useful to visitors so they could actually engage with Tralped services.

- Help Tralped collect structured leads instead of random WhatsApp messages.

- Offer tools that create value for users and build trust.

The solution

1️⃣ A reimagined landing page turned product web app. I engineered a clean landing page with a bold hero message:

\> “How can we help you on your next travel adventure?”

I added two CTAs:

• Apply for visa

• Book a trip

Clicking either opens a tailored form (visa or trip booking) where users provide their details. On submission:

The form data is sent to the business admin’s email immediately. The user sees a confirmation message: “You’ll be contacted shortly.”

2️⃣ Service highlights & WhatsApp integration

I included a service section that outlines everything Tralped offers, so visitors see the brand’s full value at a glance.

There’s also a floating WhatsApp button for direct contact — because I didn’t want to remove that familiar path for users.

3️⃣ Itinerary planner tool

This is one feature I’m proud of. I built a custom itinerary planner where users can:

- Plan their trip in detail (dates, locations, activities).

- Download a branded PDF copy of their plan.

Here’s the business value:

➡ Before the PDF downloads, users provide their name + email — which we store for follow-up and marketing.

➡ The planner also lets users integrate their plan into Google Calendar, making it sticky and useful beyond the site.

Note: I made sure to include a Privacy Policy clarifying that itinerary data isn’t saved on the server, respecting user trust.

Engineering decisions

I kept things lightweight and purposeful. I focused on:

- Form handling + email delivery: no third-party tools beyond what was necessary, fast and secure.

- PDF generation: I implemented server-side PDF generation so we could add Tralped branding cleanly.

- Data capture: Minimal but essential — names and emails tied to the download or calendar integration.

- SEO and load speed: No bloated plugins, clean markup, good performance.

Business impact

What excites me about this project is that it wasn’t just about writing code, it was about enabling Tralped to:

- Generate warm leads automatically.

- Offer a tool that delivers value before any transaction.

- Strengthen brand credibility.

- Keep WhatsApp as a fallback while moving toward structured engagement.

Final thoughts

As an engineer, I believe every line of code should tie back to how it helps a user or moves the business forward. Tralped was a chance to practice this philosophy in a compact, high-impact project.

If you'd like, I can help you:

👉 Refactor your products.

👉 Build tools that balance product and engineering value.

Feel free to reach out to me on LinkedIn!