Today, adidas introduces the official Black Ferns Women Rugby World Cup uniform. As the Black Ferns gear up to retain their title as global Champions. At the core of the updated shirt is a woven motif, chosen by the athletes after consultations with adidas. Which conveys the indestructible connection and resilience of societies and heritages. It is present in the match.

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Worn edition of the shirt – solely accessible to the squad competing on the grandest platform. Within the makeup of a cutting-edge engineered performance-based textile, to deliver a unique appearance and sensation. The matching supporter variant includes the same weaving-inspired concept through a full-surface embossed design.

An additional unique feature of the field jersey is a modernized version of the fern.

A spiral formation derived from the budding frond of an indigenous. Aotearoa silver fern, symbolizing power, development and fresh starts. Printed onto the jersey’s lateral panels and rear of the shorts, it conveys both. Black Fern’s drive to uphold the inseparable connection of sisterhood. Within the squad, and delivers a practical use by offering a lifted.

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3D-stamped surface that lets players remove sweat from their palms in vital match instances.
Built with functionality at the very heart of the concept, each athlete. Black Ferns lineup was 3D scanned to verify the tailoring suits and accommodates. The tactical roles and physical requirements of all team members. In this pivotal year for the Black Ferns.

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Adidas collaborated with artisan Teresa Murray from the New Zealand. Māori Arts and Crafts Institute (Te Puia) to develop a custom turapa strip that reflects the identity . The team’s constant drive for greatness, unshakable unity as a sisterhood.

And the significance of the collective are symbolized by the Poutama. Kaokao and Niho Taniwha patterns selected to build the customized storytelling piece. In the clip, weaving is depicted through several forms too, like arm taping, hair plaiting, and interlocking their limbs. Kerryn Foster, General Manager of adidas Specialist Sports, expressed.

For this outfit, we prioritized providing the intensity of the sport in the largest arena.

We’re excited to see them showcase it as they aim to reclaim their crown as reigning global champions this season. Ruahei Demant of the Black Ferns.

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Everyone understands the significance of this season for our group as we travel to England to preserve our recognition as World Champions – it will be a rigorous contest from start to end.
The kit means everything to New Zealand and us as athletes blessed to don it on the international platform. It signifies the commitment needed to wear it.

Along with the unwavering support from our family and loved ones who’ve helped us arrive here.Participating in the design journey was a meaningful occasion and I wish it resonates with our fans as deeply as it does with us.Releasing alongside the uniform is the first custom-tailored Rugby World Cup training collection for the Black Ferns.Developed with a vivid blend of violet.

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Incorporated in unique ways across each article, the lively series comprises a tech shirt, training vest, gym shorts, tracksuit jackets, and pants, and a pullover hoodie.

The company employs upwards of 62,000 people across the world and recorded revenue of €23.7 billion in 2024.Crafted and developed by adidas, the shirt features a woven motif chosen by the players through dialogue with adidas, representing the lasting link and power of societies and roots.A release from adidas stated: “Exclusively for athletes playing on the grand platform.

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Within the structure of a revolutionary engineered textile, present a bold look and experience. The matching fan model showcases the same weaving Finalizing the concept for both kit types.

A raglan arm style, granting more flexibility around the chest and shoulder zones. Made with functionality central to the plan.

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Every Black Ferns team member underwent body scanning to ensure the attire matches and enhances the position-specific roles of all players. Ruahei Demant, Black Ferns co-captain, remarked Everyone realizes the importance of this season for the squad as we journey to England to maintain our legacy as World Champions.

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