Our Weekly Rituals: ‘Feedback Friday’ and Building in Public

At Snapbit, we believe that small, consistent rituals are the seeds of great company culture. While we sprint hard every week building Snippai — our AI-powered screenshot tool — we’ve come to realize that what happens around the work is just as important as the work itself.

Two simple rituals — Feedback Friday and Building in Public — have become the heartbeat of our weekly rhythm. They help us reflect, stay honest, and grow in sync. Here’s a look at what they are, how they evolved, and why we stick to them.

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🪞 Feedback Friday: Building Culture Through Candor

What it is:
Every Friday, each team member answers two simple prompts:

1. What went well this week?

2. What could have gone better — for me or the team?

We post our responses in a shared thread, whether that’s Slack, Notion, or even just in a quick video recording. The goal isn’t perfection — it’s reflection.

Why we do it:
Startups move fast, but feedback is how we avoid running in the wrong direction. Feedback Friday gives us a lightweight but powerful checkpoint to pause and surface:

• Wins to celebrate (and replicate)

• Bottlenecks that need unblocking

• Patterns we’d otherwise miss

It also keeps us aligned on more than just metrics. Team dynamics, decision-making clarity, even emotional bandwidth — all are fair game. When voiced early, small frictions don’t snowball into dysfunction.

A bonus effect:
It builds trust. Saying “I think I messed this up” or “I wish we had done X differently” is easier when it’s normalized. And once that culture sets in, feedback stops feeling like confrontation — and starts feeling like care.

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🌍 Building in Public: Sharing the Journey, Not Just the Launch

What it is:
Every week, we share something from our product journey publicly. That could be:

• A new feature (like formula-to-LaTeX or table parsing)

• An internal tool or insight

• A learning from a failed experiment

• Even just a behind-the-scenes screenshot

We post regularly on our Twitter/X, LinkedIn, and soon, our product changelog.

Why we do it:
We’re not just marketing a product — we’re building a movement around how AI can augment productivity. And people connect more deeply with stories than splashy launches.

By building in public, we:

• Stay accountable to shipping weekly

• Attract early adopters who resonate with our ethos

• Invite feedback before things are polished

More importantly, it’s fun. Every post is a chance to show our work, document our growth, and connect with people who might one day be customers, collaborators, or champions.

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✨ Why It Works for Us

These rituals are deceptively simple — no complex tools or processes needed. But together, they create:

• A continuous feedback loop within the team

• A continuous conversation with the outside world

For an early-stage startup like ours, that’s gold. It means fewer surprises, stronger culture, and a tighter product-market fit.

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🔄 Want to Try It?

If you’re running a small team or indie project, give it a shot:

• Start with just one Friday feedback thread.

• Try posting one “build-in-public” tweet each week.

• Keep it honest, not polished.

And if you want a tool that makes it easier to turn screenshots into shareable insights (or LaTeX formulas, or Markdown tables…), well — you know where to find us. 😄

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