GreedyGame case study

Hi everyone, welcome back! Today we're talking about GreedyGame that is a mobile ad tech company that's rethinking how ads work inside mobile apps.

Let’s be honest. we’ve all used apps where the first thing that pops up is a full-screen ad begging us to “install this random RPG game now.” You tap the wrong spot and suddenly your app crashes or redirects you to the Play Store. Fun, right?

Now imagine if app monetization didn’t have to be like that.

That’s where GreedyGame comes in, a name that might sound ironic, but the product is anything but. Instead of bombarding users with interruptive ads, GreedyGame helps app developers and publishers earn without ruining the experience. If you’re building an app in 2025, this is the kind of platform you’d want on your side.

What Exactly Is GreedyGame?

GreedyGame is a mobile ad tech platform that’s built to help developers monetize smarter, not harder. They do this through:

  • Contextual in-app ads that blend into your app’s UI.

  • AI-driven user acquisition to grow your user base efficiently.

  • Offerwalls for reward-based engagement.

  • AdX integration to plug you into premium ad networks.

  • And even a feature called PLUG that lets you embed mini-games in your app. super cool for retention!

Founded in 2013 and based in Bengaluru, the company now works with thousands plus publishers worldwide from gaming studios to news apps to social platforms.

In short: whether you’re building a finance app or a casual game, GreedyGame helps you make money without annoying your users into uninstalling.

Monetization That Doesn’t Kill the UX

Here’s the truth: ads are not the problem. It’s badly placed ads that kill apps.

GreedyGame gets this. Their secret sauce? Immersive Ads , ad placements that feel like they belong. Think of them as native ads on steroids. If you’re building a game, this might be a billboard in the background showing a real-world brand. If you’re building an app, it could be an ad placed contextually within a content feed.

The result? Up to 30% more revenue and users that stick around longer. It’s like earning ad revenue without being “that annoying app.”

GROW: Smarter User Acquisition

Acquiring users is expensive. Retaining them is harder. GROW, GreedyGame’s demand-side platform (DSP), uses real-time bidding and machine learning to help you acquire high-intent, quality users.

It supports multiple pricing models (CPI, CPA, CPM, you name it) and optimizes based on actual performance, not just vanity metrics.

No more throwing money into the ad void hoping for installs. This is precision targeted, ROInfocused growth.

The Offerwall That Feels Like a Feature

We’ve all seen offerwalls, those sections in an app where you watch a video or complete a task to earn coins or credits.

GreedyGame’s Offerwall is one of the smartest I’ve seen. It’s personalized, AI optimized and actually fun to use. Users get meaningful rewards. Developers get high eCPMs. Everyone wins.

And bonus: it takes just a few minutes to integrate.

PLUG: Mini-Games for Max Engagement

Here’s something I didn’t expect: GreedyGame lets you drop HTML5 mini-games directly into your app with minimal code. It’s called PLUG, and it can skyrocket your retention metrics.

Let’s say you’ve built a productivity app. Toss in a fun little puzzle game while your app syncs data in the background. Now your users are entertained and you’re earning from in-game ads.

It’s basically engagement-as-a-service.

Under the Hood: Built for Scale

A monetization platform is only as good as its infra.

GreedyGame is built on Google Cloud, serving millions of ad requests daily, with load times averaging under 500ms. It scales effortlessly, supports real-time analytics with BigQuery, and uses Google Vision for ad content filtering meaning your brand stays safe.

It’s powerful, modern and dev-friendly. No long setup cycles. No heavy SDK bloat.

Trusted by the Best

Brands like Gameloft, Nazara, ShareChat, and Truecaller already use GreedyGame and not just because it’s cool tech.

They’ve seen real results: better retention, more ad revenue, and improved user satisfaction. That’s not hype, it’s what happens when monetization respects design and user intent.

So, Should You Try GreedyGame?

If you’re a developer or app publisher, here’s why GreedyGame is worth your time:

  • Ads that actually fit your app, not ruin it

  • Smart user acquisition that optimizes itself

  • Offerwalls and mini-games that boost retention

  • Solid cloud infra with real-time insights

In a world where users are spoiled for choice and uninstall at the first bad impression, monetization needs to evolve. GreedyGame doesn’t just evolve it, it makes it enjoyable.

So yeah… if you’re looking to boost revenue, acquire users intelligently and keep your app’s vibe intact. check out GreedyGame. You just might love what you find.

Thank you so much for reading🧡

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Written by

Harshal Rembhotkar
Harshal Rembhotkar