Nicholas Clisby-Sabathia Shares 5 Sales Tips Every Entrepreneur Should Know

Selling is one of the biggest challenges entrepreneurs face when starting or growing a business. Many business owners focus on building a product or service, but struggle when it comes time to get people to buy. Nicholas Clisby-Sabathia understands this problem well. He has worked across industries like e-commerce, hospitality, and staffing, helping companies grow through better sales strategies and stronger customer connections.

With years of experience in leadership, team building, and market expansion, Nicholas Clisby has helped businesses move forward by focusing on the basics of sales: what to say, how to listen, and how to build trust. Whether you're just starting or trying to scale, these five sales tips from him can help you grow with more direction and less guesswork.

1. Start by Listening, Not Pitching

Most people think selling is about talking, but He teaches that it's about listening first. Customers don’t want to be talked to. They want to feel heard. By asking simple questions and paying attention to the answers, you can learn what your customer really needs. Once you understand that, you can show how your product or service helps them. This way, your pitch feels more like a conversation and less like a pushy offer.

2. Know Who You’re Selling To

Selling to everyone often means selling to no one. He says that one of the biggest mistakes entrepreneurs make is not being clear about who their product or service is for. Before making calls or sending emails, take time to define your ideal customer. What problem do they have? Where do they spend their time? What matters most to them? When you speak directly to the right person, your chances of making a sale go up.

3. Follow Up With Purpose

People are busy, and one message is rarely enough. Nicholas Clisby-Sabathia encourages entrepreneurs to follow up regularly but not with copy-paste emails or pushy messages. Instead, every follow-up should add value. You can share a helpful tip, answer a question, or remind them of how you can help. The goal is to stay in touch without being annoying. It’s about building a real connection over time.

4. Focus on the Problem You Solve

Entrepreneurs often focus too much on what they do, not what problem they solve. Nicholas Clisby reminds business owners that customers care more about their own needs than your features or credentials. If you can clearly explain the problem you solve and how it makes life easier for your customer, you're much more likely to get a "yes." Always bring the focus back to how you help.

5. Keep It Simple and Real

Sales doesn’t have to be complicated. One of the things he repeats often is that the best sales conversations are simple and honest. You don’t need a long script or flashy language. Speak like a real person. Be clear, respectful, and direct. People buy from those they trust, and trust comes from being real, not trying to sound impressive.

Experience That Backs It Up

He has built his approach through years of working with companies in different parts of the world, including South America. His military background also shaped the way he leads and communicates calm under pressure, focused on results, and steady in his message. These traits show up in how he teaches sales: stay clear, stay focused, and take action every day.

Entrepreneurs often feel overwhelmed by the idea of sales, especially if they’re not used to it. But Nicholas Clisby shows that with the right mindset and approach, anyone can learn to sell. You don’t need to be loud or aggressive. You just need to be clear, helpful, and willing to learn from each conversation.

Final Thoughts

These five tips can be applied to any business, no matter the size or industry. Whether you're selling software, services, or products, the approach remains the same: understand your customer, speak clearly, and build trust. Nicholas Clisby-Sabathia keeps things practical and people-focused, and that’s what makes his advice so useful.

By following these simple steps, entrepreneurs can stop guessing and start selling with more clarity and purpose. With guidance from experts like him, better sales are within reach one conversation at a time.