What is JAMstack? How to Build JAMstack Applications?

Jack LucasJack Lucas
7 min read

What is JAMstack?

JAMstack (often stylized as Jamstack) is not a specific technology or framework, but rather a modern web development architecture based on a decoupled approach. The acronym JAM stands for:

  • JavaScript: Handles all dynamic functionalities and interactions on the client-side (in the user's browser). This includes fetching data from APIs, manipulating the DOM, and providing a rich user experience.

  • APIs: Replace traditional backend servers and databases for dynamic functionalities. APIs (Application Programming Interfaces) are used to fetch data, handle user authentication, manage content (via headless CMSs), process payments, and more. These can be third-party services (like Stripe for payments, Auth0 for authentication, or a weather API) or custom-built serverless functions.

  • Markup: Refers to pre-built, static HTML files that are served directly to the user. Instead of generating pages on the server for every request, the HTML is generated at build time using a static site generator (SSG) or a build tool. These static files are then deployed to a Content Delivery Network (CDN).

Core Principles of JAMstack:

  1. Pre-rendering: The entire frontend (HTML, CSS, JavaScript) is built into highly optimized static files before a user even requests the page. This is usually done during a "build" process.

  2. Decoupling: The frontend (what the user sees) is completely separated from the backend (data, business logic). They communicate via APIs. This means you can change your frontend technology without affecting your backend, and vice-versa.

  3. Client-Side Dominance: Much of the "heavy lifting" traditionally done by a server is offloaded to the client's browser using JavaScript and to external API services.

Why JAMstack? Key Benefits:

  • Performance: Since pre-built static files are served from CDNs (which have servers geographically close to users), pages load incredibly fast. There's no server-side rendering delay for each request.

  • Security: With fewer server-side components and databases directly exposed, the attack surface is significantly reduced. APIs abstract away complex backend logic, and static files are inherently less vulnerable.

  • Scalability: CDNs are designed to handle massive traffic spikes with ease, Building a JAMstack application much simpler and often cheaper than traditional server-based architectures.

  • Developer Experience: Developers can use modern frontend frameworks and tools they love (React, Vue, Svelte, Next.js, Gatsby, etc.) without being constrained by a monolithic backend. Git-centric workflows simplify collaboration and deployments.

  • Lower Costs: Reduced server load and the use of CDNs can lead to lower hosting and infrastructure costs.

  • Maintainability: Decoupling makes it easier to maintain and update different parts of the application independently.

How to Build JAMstack Applications

Building a JAMstack application follows a distinct workflow that leverages static site generators, APIs, and modern deployment practices. Here's a step-by-step guide:

Step 1: Choose Your Core Technologies

The beauty of JAMstack is its flexibility. You'll need to select tools for each of the "JAM" components:

  • Markup / Static Site Generator (SSG): This is crucial for pre-rendering your HTML. Popular choices include:

    • Gatsby: A React-based SSG excellent for complex, data-rich sites, often used with GraphQL.

    • Next.js: While primarily a React framework for server-side rendering or client-side rendering, it also supports static site generation (SSG) and incremental static regeneration (ISR), making it a popular choice for JAMstack.

    • Nuxt.js: The Vue.js equivalent of Next.js, offering similar SSG capabilities.

    • Eleventy (11ty): A simpler, highly flexible SSG that uses various templating languages.

    • Hugo / Jekyll: Popular for content-heavy static blogs and documentation sites, often preferred by developers familiar with Go (Hugo) or Ruby (Jekyll).

    • Astro: A newer choice focused on "island architecture" for partial hydration, leading to very fast sites.

  • JavaScript Framework/Library (Optional but Recommended): While you can use vanilla JavaScript, modern frameworks enhance the developer experience and help build complex UIs.

    • React, Vue, Angular, Svelte are common choices that integrate well with SSGs.
  • APIs (Backend Services): Identify what dynamic functionalities your application needs and choose corresponding APIs:

    • Headless CMS: For managing content. Examples: Contentful, Strapi, Sanity, DatoCMS, Prismic. This allows content creators to manage content without touching code, while developers fetch it via API at build time or runtime.

    • Authentication: For user login/signup. Examples: Auth0, Firebase Authentication, Netlify Identity.

    • E-commerce: For product catalogs, shopping carts, and checkout. Examples: Stripe, Snipcart, Shopify Storefront API.

    • Database as a Service (DBaaS): For storing dynamic data. Examples: FaunaDB, Firebase Firestore, Supabase.

    • Serverless Functions (FaaS - Functions as a Service): For custom backend logic that you don't want to manage on a server. Examples: AWS Lambda, Netlify Functions, Vercel Edge Functions, Cloudflare Workers. These are used for dynamic operations like submitting form data, sending emails, or triggering specific backend processes.

Step 2: Set Up Your Development Environment

  1. Install Node.js & npm/Yarn: Most modern SSGs and JavaScript frameworks require Node.js.

  2. Initialize Your Project: Use your chosen SSG's CLI (Command Line Interface) to create a new project. For example:

    • npx create-next-app my-jamstack-app (for Next.js)

    • gatsby new my-jamstack-app (for Gatsby)

    • npx @11ty/eleventy --init (for Eleventy)

  3. Version Control (Git): Initialize a Git repository (git init) and link it to a platform like GitHub, GitLab, or Bitbucket. This is essential for continuous deployment.

Step 3: Develop Your Frontend (Markup & JavaScript)

  1. Structure Your Content: For static content, you'll typically write in Markdown or use your chosen SSG's templating language (e.g., JSX for Gatsby/Next.js, Nunjucks for Eleventy).

  2. Build Your UI Components: Use your chosen JavaScript framework (React, Vue, etc.) to create interactive UI components.

  3. Fetch Data from APIs (Build Time): This is a core JAMstack concept. Your SSG will typically have methods to fetch data from your headless CMS or other APIs during the build process. This data is then used to generate the static HTML pages.

    • Example (Gatsby/Next.js): You'll write data fetching logic in getStaticProps (Next.js) or createPages (Gatsby) functions.
  4. Add Client-Side Interactivity (Runtime): Use JavaScript (your framework) to handle user interactions, form submissions, and fetch dynamic data that cannot be pre-rendered (e.g., real-time stock prices, personalized user dashboards). This usually involves fetching data from APIs directly from the browser after the page has loaded.

Step 4: Integrate APIs

  1. Choose and Connect Your APIs: As determined in Step 1, integrate the necessary third-party APIs or serverless functions.

  2. Handle API Keys: Store API keys securely, typically using environment variables, and never expose them in client-side code unless the API is designed for public use.

  3. Implement Serverless Functions (for custom backend logic): If you need custom backend functionality (like handling form submissions, sending emails, or interacting with a private database), write serverless functions. These are small, single-purpose code snippets that run on demand in the cloud without you managing servers.

    • Providers like Netlify, Vercel, and AWS Lambda offer easy ways to deploy these.

Step 5: Build and Deploy

This is where the "build" step of JAMstack comes to life.

  1. Build Process: Your SSG or build tool will compile your code, fetch data from APIs, optimize images, minify CSS/JS, and generate the static HTML, CSS, and JavaScript files for your entire site. This output is a collection of static assets.

    • Run npm run build or yarn build (or similar command depending on your SSG).
  2. Choose a Hosting Provider: JAMstack sites are best hosted on CDNs. Popular choices include:

    • Netlify: Extremely popular for JAMstack, offering seamless Git integration, continuous deployment, serverless functions, and built-in CDN.

    • Vercel: Another excellent choice, optimized for Next.js, also offering continuous deployment and serverless functions.

    • Cloudflare Pages: Integrates with Cloudflare's global network for fast and secure deployments.

    • AWS Amplify / S3 + CloudFront: For more granular control within the AWS ecosystem.

    • GitHub Pages / GitLab Pages: Simple and free for basic static sites.

  3. Set Up Continuous Deployment (CI/CD): This is a cornerstone of the JAMstack workflow. Connect your Git repository to your chosen hosting provider. Every time you push changes to your designated branch (e.g., main), the hosting provider will automatically:

    • Pull your code.

    • Run your build command.

    • Deploy the newly generated static files to their global CDN.

    • This ensures your site is always up-to-date with your latest changes.

Example Workflow (Simplified with Next.js and Netlify/Vercel):

  1. git init and push to GitHub.

  2. npx create-next-app my-blog

  3. Write content in Markdown files (e.g., posts/my-first-post.md).

  4. Use Next.js's getStaticProps and getStaticPaths to read Markdown files at build time and generate static HTML pages for each blog post.

  5. Integrate a headless CMS (e.g., Contentful). At build time, Next.js fetches blog post data from Contentful's API.

  6. Add a contact form:

    • HTML form on the frontend.

    • When submitted, JavaScript sends data to a Next.js API route (which becomes a serverless function on Netlify/Vercel).

    • This serverless function processes the data (e.g., sends an email via SendGrid API, or saves to a database like FaunaDB).

  7. Connect GitHub repo to Netlify/Vercel.

  8. Every git push to main triggers an automatic build and deployment to the CDN.

Conclusion

JAMstack represents a powerful paradigm shift in web development, prioritizing performance, security, scalability, and an excellent developer experience. By decoupling frontend and backend, leveraging pre-rendering, and relying on APIs for dynamic functionality, it empowers businesses to deliver blazing-fast, robust, and cost-effective web applications. Whether you're building a simple blog, a complex e-commerce site, or a sophisticated web application, understanding and adopting JAMstack principles can provide a significant advantage in today's digital landscape.

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Written by

Jack Lucas
Jack Lucas