Indonesia Most Trusted Market Research Firms in 2025: Who's Leading the Insights Revolution?

Indonesia’s vibrant economy is evolving fast from digital disruption to consumer diversification. In this dynamic landscape, brands and investors need more than surface-level statistics they need real, actionable insights. That’s where trusted market research firms come in.

Whether you’re launching a product, expanding operations, or evaluating investments, the following research companies are playing a critical role in shaping business strategy in Indonesia. Let's explore the top names dominating the insights space and introduce you to one rising force changing the regional research narrative.

Ipsos Indonesia: Global Thinking, Local Reach

Ipsos Indonesia, the local arm of the global Ipsos Group, is renowned for its scientific methodology and reliable polling. With extensive work in public policy, social research, and brand tracking, Ipsos serves top-tier corporates, governments, and institutions.

Key Areas: Opinion polls, consumer behavior, FMCG, healthcare
Why They’re Chosen: Trustworthy sampling, global best practices, scalable surveys

Nielsen Indonesia: Data That Drives Commerce

Nielsen is practically a legacy brand in the Indonesian market, known for its media measurement and consumer purchasing data. Their insights on how Indonesians watch, listen, and shop are invaluable for marketing and sales leaders.

Key Areas: Audience ratings, retail audits, omnichannel analytics
Why They’re Chosen: Unmatched data scale, legacy partnerships, deep retail networks

Kadence International: Boutique Research, Big Insights

Kadence stands out for its tailored and design-thinking approach to research. They help brands dig deeper into the “why” behind consumer actions, often using immersive methods like ethnographic research.

Key Areas: B2B research, product testing, market entry studies
Why They’re Chosen: Custom methodologies, agile delivery, human-centric storytelling

MarkPlus Insight: Made in Indonesia, For Indonesia

Founded by marketing guru Hermawan Kartajaya, MarkPlus Insight is deeply embedded in Indonesia’s economic and social fabric. They bring a nuanced understanding of tier-2 and tier-3 markets, making them highly valuable for brands seeking grassroots penetration.

Key Areas: Urban-rural segmentation, brand perception, public sentiment
Why They’re Chosen: Local expertise, academic credibility, regional outreach

Frontier Research: Quant Strength Meets Brand Strategy

Frontier is the name behind Indonesia’s respected Top Brand Awards. Their strength lies in quantitative precision—supporting clients with market sizing, benchmarking, and customer satisfaction research.

Key Areas: Brand tracking, NPS, category analysis
Why They’re Chosen: Strong analytical models, brand index insights, local authority

What About Cross-Border Perspective? Enter Ken Research

While the firms above dominate locally, a growing number of clients are turning to Ken Research, a global player making waves in Indonesia’s research and consulting landscape.

Why Ken Research Is Getting Noticed:

• Multi-Country Expertise: Helps compare Indonesia with Vietnam, Thailand, Malaysia, and Philippines—ideal for cross-market analysis.

• Strategic Consulting Edge: Goes beyond data to deliver go-to-market strategies, competitive benchmarking, and investor-grade research.

• Industry-Centric Approach: Offers sector-deep insights in healthcare, logistics, education, consumer tech, and more.

• Custom Research + Syndicated Reports: A flexible model that fits both startups and enterprise clients.

Ken Research fills the gaps that traditional firms don’t—bridging market intelligence with strategic foresight.

Final Thought: Choose the Right Partner, Not Just the Popular One

Market research in 2025 is more than questionnaires and focus groups. It’s about connecting data to decisions, and insights to impact. While firms like Ipsos, Nielsen, Kadence, MarkPlus, and Frontier dominate for a reason, don’t overlook emerging players like Ken Research—especially if your business spans beyond Indonesia into the ASEAN region or requires strategic planning support.