Women Rugby World Cup Melanie C & Hunt Inspire Next Gen

Sporty Spice and England’s scrum-half introduce the Force of Nature Grant to uplift local girls’ rugby ahead of the Women Rugby World Cup 2025. Music legend Melanie C has partnered with England rugby standout Natasha “Mo” Hunt in a fresh campaign with Volvic. Their goal is to motivate the upcoming generation of young female rugby athletes.

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The unexpected pair gathered for a special discussion. They talked through their journeys, the value of inspirational figures, and how athletics can nurture self-confidence and practical life skills in young girls. The alliance announces the beginning of Volvic’s Force of Nature Fund, providing awards up to £5,000 for grassroots rugby teams and efforts.

These aim to involve more girls in the sport. The initiative forms part of Volvic’s commitment as the certified water sponsor for the 2025 Women’s Rugby World Cup. Supported by YouGov findings, the drive underlines that 87% of women agree that group sports are essential for aiding girls in building vital life abilities such as collaboration, guidance, and perseverance.

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Although there are over 2,000 male-oriented rugby clubs across the UK, there are merely about 400 dedicated to women and girls. Mo Hunt, who received her initial England cap in 2011 and has become a prominent personality in women’s sport, believes the fund will motivate more girls to grab a rugby ball.

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We’re stepping into a fresh phase where greater attention is on women’s rugby than before. She explained. Yet involvement remains a significant issue. We must get more girls engaged at the foundational level. That’s why I’m thrilled to team up with Volvic and contribute to their movement. In the honest video discussion, Hunt reconnects with one of her first idols, Spice Girls singer Melanie C, to explore belief in oneself and readiness.

And how motivation might arise from surprising origins. As a child, there were hardly any female icons in athletics, said Hunt. “But Sporty Spice was someone I could rely on—I aspired to be like her.” It’s thrilling to hear young girls declare.

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I dream of becoming a rugby athlete, and I truly believe it’s achievable. When Mo shared that I had been a source of motivation for her, it struck me how deeply representation counts. Volvic seeks to harness its primal volcanic background to reinforce these natural talents on the field. This season stands as a critical turning point for the women’s rugby scene.

According to Rachel Hann, Beverage Division Leader at Danone, which is Volvic’s parent corporation. Our Force of Nature Fund was created to assist in constructing the resources essential to preserve this growth, from improved venues to an increase in female-only practice programmes.

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Since 60% of women think the 2025 Rugby World Cup will encourage more girls to engage in the sport, the fund intends to transform that drive into real progress. Submissions are presently open for clubs and groups throughout the UK. Melanie C, who has a 16-year-old daughter, reflected on how far society has evolved since her own younger days. It’s uplifting to witness young girls exclaiming.

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I aspire to be a rugby player, and truly believe it’s attainable. When Mo expressed that I had been a source of encouragement to her, it drove home how essential visibility truly is. Volvic aims to channel its authentic volcanic origins into uplifting these powerful forces of nature on the playing field.

Stated Rachel Hann, Beverage Category Head at Danone, which is Volvic’s parent firm. Our Force of Nature Initiative was developed to assist in creating the foundation required to maintain that progress, from enhanced infrastructure to increased training tailored for girls.

Women Rugby World Cup Melanie C & Hunt Inspire Next Gen

With 60% of women believing the 2025 Rugby World Cup will motivate more girls to join the sport, the fund strives to convert aspiration into concrete steps. Submissions are officially open for associations and clubs throughout the UK. This season marks a crucial juncture for the advancement of women’s rugby.

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