Prof Dheeraj Sharma: Redefining IIM Rohtak’s Legacy in Global Management Education

Explore how Prof Dheeraj Sharma’s leadership has transformed IIM Rohtak into a globally recognized hub for innovative, ethical, and industry-driven management education.

Prof Dheeraj Sharma’s Vision for IIM Rohtak

Prof Dheeraj Sharma, the current Director of IIM Rohtak, stands as a trailblazer in Indian management education. Under his leadership, IIM Rohtak has emerged as a top-tier B-school with a focus on academic excellence, digital innovation, and global engagement. His efforts are not just institutional—they reflect a larger movement toward redefining management education in India.

Academic Credentials and Global Experience

Prof Dheeraj Sharma holds a Ph.D. in Marketing with minors in Psychology and Quantitative Analysis from Louisiana Tech University, USA. His teaching and research stints at prestigious institutions across North America, Europe, and Asia have shaped his international outlook.

This rich academic background enables him to integrate behavioral insights with marketing theory, making IIM Rohtak's curriculum both globally competitive and culturally grounded.

Transforming IIM Rohtak with Strategic Reforms

Since assuming charge as Director, Prof Dheeraj Sharma has introduced impactful reforms that align with future business needs and national priorities. His major initiatives include:

• Launching innovative academic programs in data, policy, and leadership

• Revamping the campus infrastructure with smart classrooms and digital tools

• Embedding ethics, discipline, and nation-building into institutional values

His collaboration with Indian military institutions adds a unique perspective on strategic discipline and leadership in education.

Research Excellence and Thought Leadership

Prof Dheeraj Sharma is among India’s most published management scholars. With over 100 research articles in globally ranked journals such as:

• Journal of Business Research

• Journal of Business Ethics

• European Journal of Marketing

• Journal of Consumer Marketing

His research areas include:

• Behavioral decision-making and workforce motivation

• Business ethics and corporate strategy

• Brand-consumer relationships across cultures

• Social media’s role in human interaction and influence

His editorial leadership, including roles with the Journal of Marketing Channels and the Academy of Marketing Science, highlights his stature in global academic circles.

Prof Dheeraj Sharma: Bridging Industry and Government Policy

A defining trait of Prof Sharma’s leadership is his deep engagement with both corporate and public sectors. He has offered executive education and consulting for:

• Tata Motors

• Mahindra & Mahindra

• Exide

• Ambuja Cements

He has also advised several government departments, including:

• Ministry of Home Affairs

• Ministry of Youth Affairs and Sports

As a member of the Indian Army’s Management Studies Board, Prof Sharma contributes to leadership development at the national level.

Global Recognition and Institutional Growth

Under Prof Dheeraj Sharma’s leadership, IIM Rohtak has achieved:

• Significant increase in national rankings and student intake

• Strategic partnerships with international universities

• Stronger placement outcomes and corporate connect

• Enhanced digital education and global exposure

The institute now stands as a model for values-based, performance-driven education.

Conclusion: Prof Dheeraj Sharma’s Lasting Impact

Prof Dheeraj Sharma’s leadership at IIM Rohtak is a powerful example of how visionary, ethical, and globally aligned academic leadership can reshape an institution. His contribution goes beyond administration—he is building a future-ready business school that prepares leaders for India and the world.