Top Shopping Spots in Seoul for Beauty, Fashion, and Local Finds

From culture to fashion, food, skincare, beauty, and electronics, there is a plethora of options for American travelers to explore in Seoul. There are large malls, local streets, and department stores where you can enjoy shopping for authentic Korean products. Seeking stores that elevate your Korean travel shopping experience? This guide has got you covered.

Listed below are some of the top shopping hubs in Seoul, with a special spotlight on the most accessible and convenient Lotte Mart ZETTAPLEX at Seoul Station. So, let’s get started.

Most Popular Shopping Spots for American Travelers in Seoul

When in Seoul, make sure to visit the following shopping spots to make the most of your trip:

Lotte Mart Zettaplex: Located at Seoul Station, Lotte Mart ZETTAPLEX is one of the top Korean supermarket recommendations for American travelers seeking a seamless shopping experience. This Seoul Station shopping mall offers a wide range of products, including Korean beauty essentials, skincare, toys, electronics, liquors, treats, gifts, and much more.

Myeongdong: The next name on the list is Myeongdong, Seoul's main shopping spot, where you will find an unlimited range of skincare items, beauty products, fashion, and trendy cafés.

Hongdae: Are you a big fan of art and music? If yes, Hongdae is your destination where you can enjoy Korean culture to the fullest. Here, you can enjoy street performances, art, and trendy shops and cafes.

Dongdaemun: Dongdaemun is one of the largest shopping markets in Korea, where you can find Korean fashion at wholesale and retail prices.

Why Lotte Mart Zettaplex Stands Above All

Among all the shopping spots listed above, Lotte Mart ZETTAPLEX is a clear winner due to the many reasons listed below.

1. Accessible & Convenient Location

Accessible location is what makes Lotte Mart Zettaplex a favorite among American travelers. Whether you arrive in Korea via KTX or subway, your shopping adventure starts right from Seoul Station. Getting there is far easier.

For KTX Travelers:

• Take Exit 1 of Seoul Station

• Turn left and walk straight for about 50 meters

• You’ll spot the Lotte Outlets building

• Walk past the Five Guys store

• Continue walking to the end of the building, and the entrance to Lotte Mart ZETTAPLEX will be right there

For Subway Travelers:

• Exit at Seoul Station

• Head up to the ground level via the escalator

• You’ll see ZARA straight ahead—turn right toward Five Guys

• Pass Five Guys, and you’ll find the Lotte Mart ZETTAPLEX entrance on your right

For more clarity, search “Lotte Mart ZETTAPLEX Seoul Station” on Google Maps!

2. All in One Spot

Whether you're a big fan of K-beauty products or a gadget lover, you will find everything under one roof at Lotte Mart Zettaplex. The store offers a wide variety of souvenirs, food items, toys, gadgets, wine gift items, makeup, and more, helping you avoid wasting time and money by visiting multiple stores. That’s not all!

The store features three large sections that cater to the diverse shopping needs of all ages and interests.

1. Toys“R” Us

Toys“R” Us at Lotte Mart ZETTAPLEX is a huge toy and stationery store. You can shop for

• Famous characters like Pokémon, BTS, Tayo, Pororo, and more

• Educational kits & puzzles

• Stationery, school necessities, coloring books, etc.

2. Bottle Bunker

Korean liquors and wines are famous worldwide. Bottle Bunker at Lotte Mart ZETTAPLEX offers a great selection of alcoholic beverages that you may not find anywhere. You can shop for

• Makgeolli, soju, and other traditional drinks

• Wine gift hampers

• Imported wines and liquors

Note: Check U.S. import rules for alcohol before buying.

3. Hi-Mart

Hi-Mart offers a great variety of portable and compact electronics and gadgets, ideal for tech enthusiasts or anyone in need of a last-minute travel necessity, such as a charger. You can shop for

• Mini fans, curling irons, hair dryers, etc.

• Power banks and chargers

• Electronics from trusted Korean brands like LG and Samsung

3. Taste Before You Buy

Interested in buying a Korean snack but doubtful about its taste? Not an issue? Lotte Mart ZETTAPLEX offers American travelers free tasting samples. This means you can taste and then buy.

You can try Korean side dishes, or banchan, before actually purchasing them. The best part of the store is that it has multilingual staff who can communicate fluently in English, Chinese, or Japanese.

You can ask questions about Korean dishes, ingredients, and more without needing to speak the Korean language.

4. Traveler-Friendly Perks

American travelers seeking a comfortable experience in Seoul should visit Lotte Mart ZETTAPLEX. The store offers both fun and convenience under one roof.

• International shipping to your hometown

• Affordable luggage lockers to keep your bags

• Currency exchange booth

• Instant tax refund at the store after checkout

Let’s Wrap Up

For American travelers seeking the ultimate cultural and shopping experience, Lotte Mart ZETTAPLEX Seoul Station is a must-visit. The convenient location, exclusive Korean items, free tasting samples, and travel-friendly perks all make this store stand out above all.

Ready to shop like a native? Start your Seoul travel shopping experience at Lotte Mart ZETTAPLEX, and bring home more than just memories.