Women Rugby World Cup: Sarah Hunter Guide to Sunderland

Wanted to see the first version of our insider showing for the Women Rugby World Cup 2025. Whether you are flying in for the England vs. USA clash on 22 August or are a curious resident wondering about the buzz, this guide is tailored for you. Here, Sarah Hunter, England's 2014 World Cup-winning captain.
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Current national squad defence coach and above all a proud native of the North-East, delivers her top references. Make the most of this transformative event starting in Sunderland. Almost 15 years have elapsed since England met New Zealand at the Twickenham Stoop.
In the 2010 World Cup final. Back then, none of the athletes were paid professionals. The women’s game was small linked to the men’s. Resources were lacking. Investment and visibility were minimal.
However, by 2025, circumstances have dramatically evolved. This is especially visible in England. With the rise of Premiership Women’s Rugby and the introduction of centralised deals for the Red Roses, the scene has grown. Crowd sizes have also surged.
Women Rugby World Cup Tickets: Sarah Hunter and the Growth of the Game
Sarah Hunter – England’s most capped player in history – has played in four Women's Rugby World Cups. She was part of the England squad that hoisted the trophy in 2014 in France. She reflects on how much progress has occurred. It is a different era. The shift has been monumental. From grassroots to elite, opportunities are widening.
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And the pace of growth has not slowed.The 39-year-old remarked that since England previously hosted the tournament, the entire landscape has transformed. There are now full-time rugby professionals in many federations. Corporate sponsorships have risen as well.
And by observing what this year’s World Cup is becoming, it’s clear this is an entirely modern chapter. More countries are joining. Stadiums are reaching full capacity. Supporters are impatiently counting down. The energy is electric. Momentum continues to build.
Since stepping away from the field, Hunter has stepped into the position of England Women’s Defence Coach. She is one of the many success cases to come out of Gallagher’s High Performance Academy. She explains how the programme helped her enter a completely new domain within the rugby sphere.
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WRWC Tickets: The Rise of Women in Rugby Coaching
It develops individuals, supports them, and builds their belief. The goal is to grow their leadership. It goes well beyond tactics. The curriculum also highlights speaking abilities, how to handle tough discussions, and developing core qualities. This is where future coaches are forged.
During her playing days, Hunter recalls the lack of female representation in coaching roles. This was an issue actively addressed by World Rugby and its affiliated pathways. Those initiatives have propelled women into influential positions. The effect of these pains is telling.
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Beyond seminars and training sessions, the programme embeds coaches with national squads during key tournaments. It opens doors. It promotes experience at the Test Match level. A bridge is created. It connects local coaches to international platforms. The future pipeline strengthens.
There is also another dimension to the programme. It reveals the rewards of involving women in elite coaching structures. Sometimes a mere opportunity is all it takes. That opening is what World Rugby and GHPA strive to provide. The more women we see guiding at the top, the more others will follow. Aspiring leaders gain encouragement.
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WRWC 2025 Tickets: Sarah Hunter’s Call to Aspiring Coaches
They want to step into similar roles. It shows that progression is attainable. And that inspiration multiplies. Representation becomes reality. The system grows stronger through visibility. Having emerged as one of the women steering England forward, Hunter was invited to speak at the Grassroots to Global Forum.
She shared her experience, principles and insight. Actions like Gallagher’s Conservatory and Kid Fund Rugby’s international successions grasp huge value for the women’s side of the sport. These forums elevate voices. They build bridges among nations and coaches. They offer lucidity and confidence.
Women Rugby World Cup: Sarah Hunter Guide to Sunderland
For the ex-Red Roses leader, one word is vital: believe. That message is central for anyone aspiring to enter coaching. Her central fact at the Grassroots to International Forum was that women must back themselves. Self-doubt and feelings of inadequacy are dominant, especially in high-ranking roles. This is more mutual among women.
But belief must prevail. Hunter urged attendees to trust their capabilities and talents. They can accomplish anything. Success stems from courage. Every path starts there. While discussing leadership and identity, Hunter opened up about becoming a parent.
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