How Many Images for Amazon Listing

One of the most common questions new and experienced Amazon sellers ask is: how many images for Amazon listing are allowed, and how many should you actually use? Images are one of the most important parts of an Amazon product listing. They help customers understand what you’re selling, how it works, and why it’s worth buying. High-quality images can increase clicks, boost conversions, and improve your rankings on Amazon. In this guide, we will explain how many images Amazon allows, how many you should use, and what type of images work best—based on the strategy followed by Upscale Valley, a professional Amazon agency that offers advanced image services.

How Many Images for Amazon Listing Are Allowed?

Amazon allows sellers to upload up to 9 images for each product listing. However, how many images actually appear depends on the category and the device being used:

• On desktop: Usually 7 images are shown in the image gallery.

• On mobile: Up to 7 images can also appear, but sometimes only 6 are immediately visible.

• In most categories: Amazon recommends uploading at least 6–7 images to help customers make informed decisions.

Breakdown:

• 1 Main image (also called the hero image)

• 6 Additional images

• 1 Video (optional, if Enhanced Brand Content or A+ Content is used)

So when sellers ask how many images for Amazon listing, the short answer is: up to 9, but 7 is the ideal number to aim for.

Why Image Quantity Matters

You may wonder why it’s important to use all 7–9 image slots. Here are the reasons:

1. More Images = More Information

Each image provides more details. You can highlight features, show how the product works, or compare it to others. This helps customers feel more confident in their purchase.

2. Better Visual Storytelling

Using multiple images lets you build a clear story. You can show:

• What the product is

• How it’s used

• What problems it solves

• What comes in the box

At Upscale Valley, we focus on creating a structured image set that walks the buyer through a visual journey.

3. Increased Trust

Customers trust listings that have more images. They feel the brand is more professional and honest. High-quality images reduce confusion and returns.

Recommended Image Types for a Complete Set

If you are using all 7–9 image slots, you should not just repeat the same angle. Instead, plan different types of images. Here’s a recommended breakdown:

1. Main Image

• White background

• Product centered

• No props or text

• Must follow Amazon guidelines

• Should be sharp, high-resolution, and professional

2. Infographic Image

• Includes short text and icons

• Highlights 3–5 features

• Answers common questions

3. Lifestyle Image

• Shows the product in use

• Features real-life situations

• Connects emotionally with the buyer

4. Feature Highlight Image

• Focuses on one key benefit

• Zoomed-in or close-up view

• Uses graphics to explain value

5. What’s in the Box Image

• Displays all items included

• Reduces surprises and returns

6. Size and Dimensions Image

• Shows measurements

• Helps customers understand fit

7. Comparison or Value Image

• Compares your product to others

• Shows what makes it better

8. Optional Extra Images

• Bonus features

• Certifications

• Brand story

At Upscale Valley, we create custom image sets based on the product type, customer needs, and competition.

Mobile Optimization: Why It Matters

More than 70% of Amazon shoppers use mobile devices. On a small screen, only a few images are visible without scrolling.

This is why your first 3 images are the most important. They must:

• Be easy to understand

• Include key information

• Have text large enough to read on mobile

Upscale Valley ensures that all images are mobile-friendly, clear, and conversion-focused.

How Many Images Should You Use?

Even though Amazon allows up to 9 images, not all sellers use all the slots. That’s a mistake. Based on our experience, here’s the best approach:

Product Type	Ideal Number of Images
Simple Products	6 to 7 images
Technical Products	7 to 9 images
Fashion or Apparel	8 to 9 images
Health and Wellness	7 to 8 images
Kitchen/Tools/Gadgets	7 to 8 images

The answer to how many images for Amazon listing is not just a number—it depends on how well you use each image slot.

Mistakes to Avoid

Using too few or poor-quality images can hurt your listing. Here are common mistakes:

• Using only 1 or 2 images

• Uploading blurry or unedited photos

• Not including lifestyle or infographic images

• Not showing product size or what's included

• Overloading images with too much text

These issues reduce trust and lead to fewer sales.

How Upscale Valley Helps

At Upscale Valley, we understand what it takes to succeed on Amazon. Our image creation process includes:

1. Strategy Planning – We study your product, audience, and competition.

2. Professional Photography – Clear, high-resolution photos in studio or lifestyle settings.

3. Infographic and Graphic Design – Clean, branded images with short, effective text.

4. Mobile Optimization – Designed to look good on all devices.

5. Amazon Compliance – Every image meets Amazon’s image guidelines.

Whether you need 6 images or a full 9-image set, we tailor the solution to your brand.