How VoxelCraft Got 100K Impressions Through Smart Web3 PR

Web3 startups often focus more on building and sharing their technology than on how people see and hear about them — and that can be a big mistake. VoxelCraft is a tool that helps people create virtual worlds using blocks, and it was really helpful for artists, game makers, and online groups. But not many people knew about it. Even though they had a working version, smart contract features, and some early users, they still didn’t have enough people knowing about them, trusting them in the media, or growing their community to become bigger.

This story explains how VoxelCraft did a clever and well-planned online news campaign. Because of this, lots of people saw their message—over 100,000 times without paying for ads—and many news outlets talked about them. In just three weeks, twice as many people signed up on their platform.

Key Insight: In a Web3 world saturated with hype and shallow storytelling, clear messaging, platform-native PR distribution, and multi-channel amplification are critical for visibility and trust.

1. Context

VoxelCraft, launched in 2024, is a revolutionary no-code metaverse builder that empowers creators of all skill levels to design and craft intricate voxel worlds effortlessly. With its intuitive interface and versatile tools, users can bring their imaginative virtual environments to life without any programming knowledge.

Deployed on Arbitrum Nova, this innovative platform supports multi-asset minting with ERC standards, enabling users to create, manage, and trade a diverse range of digital assets seamlessly within a secure and scalable environment.

Despite all this, the project lacked:

• Media coverage (no mentions on aggregators like CoinGecko News or DappRadar).

• Backlinks to the landing page.

• Community growth beyond Discord.

The launch was stealthy, and while builders loved the product, the outside world didn’t know it existed.

2. Identification and Evaluation of Issues

Key Problems

1. Zero Earned Media: VoxelCraft wasn’t showing up on trusted crypto outlets like Cointelegraph, Decrypt, or NFT Now.

2. No SEO Backlinks: Their website had a domain authority (DA) of 4/100 — meaning no organic traffic from Google or aggregators.

3. Undefined Brand Narrative: The messaging focused on features (“mint voxel NFTs”) but lacked emotional storytelling ("empower creators to own virtual spaces").

4. Poor Discoverability: The project wasn’t listed in metaverse directories, Reddit, or press feeds on platforms like CoinMarketCap, Binance Feed, or Medium.

What Was Working

• Functional MVP with live minting

• Solid dev documentation on GitHub (example repo)

• Supportive creator Discord community (~3,500 members)

Conclusion: The product was strong, but its perception layer was weak.

3. Alternatives Considered

Before running PR, VoxelCraft’s team explored several visibility options:

Chosen Strategy: Partner with Web3Newswire to craft and distribute crypto-native press releases.

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4. Proposed Solution

🎯 Phase 1: Strategic Press Release Campaign

📢 Title:

“VoxelCraft Launches No-Code Metaverse Builder Empowering NFT Creators & DAOs”

Goals:

• Introduce the product’s value clearly

• Earn placements on high-authority crypto publications

• Build trust with creators, DAOs, and game devs

Distributed to:

• BTCWire

• CryptoNewsZ

• CoinCodex

• DappRadar

• Binance Feed

• CoinCheckup

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✍️ Content Structure:

• Opening: The creator economy problem in Web3

• Middle: Product solution, features, supported chains

• Quotes: From the founder on decentralizing creativity

• CTA: “Start building your world → VoxelCraft.io”

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📈 Results:

• 103,000+ impressions (tracked via Web3Newswire dashboard)

• 28 high-authority backlinks (measured by Ahrefs)

• Featured on Binance Feed, sparking Reddit reposts on r/NFT and r/metaverse

• 2x Discord growth (from 3.5k to 7.2k in 14 days)

  

5. Recommendations for Web3 Projects

📌 Tactical PR Playbook for Founders

1. Start PR before you ship — Storytelling begins at ideation.

2. Use crypto-native distribution platforms — General newswires (e.g., PRNewswire) miss your target audience.

3. Craft press like a founder story, not just a feature dump. Use emotion, vision, and quotes.

4. Repurpose content across channels:

   • Turn PR into X/Twitter threads

   • Publish founder essays on Mirror

   • Submit to Reddit, DeFiLlama News, and Discord communities

5. Track KPIs that matter:

   • Impressions via native PR dashboards

   • Referral traffic via Google Analytics

   • Backlink profile via Ahrefs/Semrush

   • Discord and mailing list growth

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🧠 Pro Tip:

Combine PR + Product Launch + Community CTA in one blast for maximum compounding effect.

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6. Conclusion

VoxelCraft didn’t rely on hype cycles or influencers. It used clear messaging, crypto-native press, and strategic timing to build visibility — organically and effectively.

• 🔹 100K+ impressions

• 🔹 Featured across 30+ trusted outlets

• 🔹 Backlinks that improved long-term SEO

• 🔹 Community growth with real users — not bots or bounty hunters

Final Thought: In Web3, the smartest projects don’t yell louder — they communicate smarter.

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✅ Inspired by VoxelCraft?

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