Qatar Airways reunites legends ahead of FIFA 2026 with One Year to Go campaign

The Designated Airline of the FIFA 2026 commemorates one year remaining in a unique video initiative that takes supporters on a voyage as the FIFA World Cup Champion’s Trophy is transported from Lusail, Qatar, to New York, highlighting football legends Roberto Baggio and Romario.

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The FIFA World Cup Qatar 2022 was done in historic style, when Argentina overcame France at the Lusail Stadium on December 18, Qatar’s Official National Celebration. In the promotional clip, the FIFA World Cup Champion’s Trophy, and the legacy it signifies, is passed on to Canada, Mexico and the United States – organizing countries of the FIFA World Cup 2026. The competition will conclude at the New York-New Jersey Stadium for the final.

The initiative showcases Qatar Airways flight attendants on a task to deliver the Champion’s Trophy to the United States and personally present football’s most prestigious award to Baggio and Romario, who notably clashed in the final during the FIFA World Cup U.S.A 1994. The campaign intends to portray the thrill and tradition of what’s regarded as one of the finest competitions in World Cup history.

Qatar Airways Launches Global Travel Plans for FIFA World Cup 2026 Fans

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer stated: Four years prior in Qatar, we initiated a mission to bring the world together through the strength of football. Today, we begin that same mission again, but with our focus now directed toward Canada, Mexico and the United States, in what is expected to be a magnificent FIFA World Cup 2026. From offering all-inclusive travel bundles to customized fan adventures, we are dedicated to turning aspirations into reality.

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Leveraging our international network to transport supporters, officials and squads to this momentous occasion. Qatar Airways Holidays is preparing to unveil unmatched travel packages for the FIFA World Cup 2026 in Canada, Mexico and the United States. The highly-awaited competition will see 48 nations competing in the largest World Cup ever staged, with more than 104 scheduled fixtures across all three nations and 16 hosting cities.

Football World Cup 2026 Fans Get Early Access to Qatar Airways Travel Bundles

The journey bundles will encompass global flights, local flights, transit to multiple cities, lodging in four- and five-star hotels, airport and stadium shuttles, and match admissions. The bundles represent the initial opportunity for football fans and sports devotees worldwide to reserve their spot at the momentous FIFA World Cup 2026. To express interest and receive alerts about the unveiling of the bundles.

Three concealed World Cup hints are embedded throughout the video – pinned on the carrier’s Instagram page for followers to locate and remark on. Individuals who follow the ‘@qatarairways’ handle and accurately recognize it will be included in a draw to obtain a complimentary Qatar Airways Holidays FIFA World Cup 2026™ travel bundle and enjoy the excitement of The World’s Greatest Show, live.

FIFA 2026 Logistics Pose Challenges as Qatar Airways Expands Global Sports Partnerships

The collaboration with FIFA commenced in 2017 and forms part of Qatar Airways’ collection of prestigious international sports affiliations, including those with UEFA, Formula 1®, AFC, Paris-Saint Germain (PSG), FC Internazionale Milano, Tennis Icon – Novak Djokovic, The Royal Challengers Bangalore (RCB), MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC), and European Professional Club Rugby (EPCR), as well as the French Rugby Squad – Section Paloise.

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The British and Irish Lions Expedition to Australia 2025, the Brooklyn Nets NBA Team, and several other categories, such as Australian football, equestrian sports, auto racing, padel, squash, and tennis. Speaking in Los Angeles to introduce the official emblem and branding for the tournament, Infantino stated the decision was influenced by the magnitude of the 2026 finals. For the first time, the next World Cup will feature 48 teams – increased from 32 – and will be jointly hosted by three nations, another unprecedented occurrence.

The difficulties will involve the entire logistics surrounding it, Infantino mentioned. It’s a continent – three nations and not three minor nations either – three large nations. The distances, the time differences, the weather variations, as well – elevation in Mexico, sea level in other areas.

FIFA World Cup 2026 to Feature Regional Zones Aimed at Minimizing Team Travel

So, for us, it’s crucial to establish the proper setting for the squads and the supporters to be placed in the most favorable conditions. That means avoiding excessive travel, particularly at the outset. Therefore, we will develop several zones where teams will be stationed depending on the draw, and then they will compete in matches within that designated zone.

Infantino stated that travel, along with the shift to positioning teams within regions, had been addressed during a session in Doha last week with the 32 managers involved in the previous year’s World Cup. This was one of the benefits of the World Cup in Qatar, where a player, within an hour after the match, was already in his bed, he said.

In 2026, there will be some traveling required, but we will organize that and ensure that it will be under the most optimal conditions for the teams. Infantino additionally expressed his desire that the tournament could expand upon the achievements of the 1994 edition in the United States, which played a pivotal role in launching Major League Soccer in North America.

World Cup 2026 Legacy Aims to Elevate Soccer as North America’s Top Sport

Asked what he hoped the legacy of 2026 would be, Infantino told AFP: That football will become the top sport in North America. Infantino’s comments came as FIFA introduced a green carpet for celebrities and past players at the Griffith Observatory overlooking Los Angeles. The glamorous event was organized to reveal the official branding for the 2026 tournament.

Among the attendees was former US international Alexi Lalas, one of the standout players from 1994. Lalas supported Infantino’s promise to assign teams to specific regions. At the risk of sounding like a grumpy old man, it’s not as if these guys are flying in economy class on a discount airline or anything, Lalas told AFP. They’re traveling on chartered planes everywhere.

But that being said, we’re discussing six-hour journeys, shifts in time zones. For many athletes across the globe, that significantly alters the competition, so a regional format seems reasonable.

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