10 Must-See Headless Shopify Stores for Next-Level E-commerce

Are you dreaming of a lightning-fast, ultra-flexible online store that actually wows your customers?

Headless Shopify might be your answer.

At Lucent Innovation, we’ve worked with growing and enterprise brands to build custom storefronts using Shopify’s back-end and cutting-edge front-end frameworks like React, Vue, and Hydrogen. If you’re wondering how brands are pulling off these blazing-fast experiences, you’re in the right place.

In this article, we’ll explore 10 real-world headless Shopify store examples in 2025, why they shine, and what takeaways you can apply to your project.

What Is Headless Shopify, and Why Is It a Game-Changer?

Headless Shopify separates your storefront (front-end) from the commerce engine (back-end). This architecture gives your team:

• Complete design freedom (with tools like React, Next.js, Vue)

• Faster page speeds and better SEO

• Easy omnichannel selling (web, mobile, kiosk, app)

Shopify powers the back-end—inventory, payments, shipping—while your custom front-end delivers rich, branded user experiences.

10 Top Headless Shopify Stores in 2025

Allbirds: Sustainable Style Meets Speed

Allbirds, one of the most iconic eco-friendly brands, uses a custom React front-end to deliver fast, clean pages. They handle traffic spikes with ease and personalize shopping based on browsing behavior.

Tech Stack: Shopify Plus + React + custom APIs

Victoria Beckham Beauty: Glamour Meets Global Reach

Victoria Beckham Beauty is a luxurious storefront powered by Contentful and Shopify Plus. They tailor their experience for international audiences with localized content and sleek UI.

Tech Stack: Shopify Plus + Contentful + custom front-end

Inkbox: Tattoos with Technical Flair

Inkbox, the site, allows you to preview tattoos interactively. Their front-end scales seamlessly while enhancing UX with Sanity.io CMS.

Tech Stack: Shopify backend + Sanity CMS + custom JS front-end

Bols: Cocktails with a Creative Twist

Bols, using animations, videos, and a Vue-powered front-end, delivers one of the most engaging liquor brand experiences.

Tech Stack: Shopify Plus, Vue front-end, custom CMS.

Rothy’s: Sustainable Fashion, Scalable Design

Rothy’s, runs multiple localized front-ends using a shared Shopify back-end. Prices, languages, and experiences are tailored per region.

Tech Stack: Shopify Plus, custom React front-end.

Seedlip: Non-Alcoholic Elegance

Seedlip, with lightning-fast load times and seamless product discovery, shows how headless works for premium beverages.

Tech Stack: Shopify Plus, custom front-end, Hydrogen framework.

Recess: Wellness with a Subscription Edge

Recess built a subscription-first storefront with Vue and Sanity. Headless gives them the control needed to test offers and content across markets.

Tech Stack: Shopify Plus, Vue front-end, Sanity.io CMS.

Bonlook: Performance Meets Polish

Bonlook has optimized every part of its site for speed and polish. From critical CSS to lightning-fast product pages, it’s a performance blueprint.

Tech Stack: Shopify Plus, custom front-end, optimized CMS.

Chilly’s: Bottles with Bold Design

Cilly’s custom-built front-end features product personalization and an international-ready design, all built on top of Shopify’s reliable back-end.

Tech Stack: Shopify Plus, custom React front-end, headless CMS.

Paul Valentine: Global Glamour, Lightning Fast

Since 2015, Paul Valentine has scaled its jewelry brand worldwide. Their Hydrogen-based headless site enables content-rich, conversion-focused pages.

Tech Stack: Shopify Plus, custom front-end, Hydrogen framework.

Key Takeaways from These Stores

Should You Go Headless?

Headless Shopify isn’t for everyone. If you want lightning-fast speed, an immersive user experience, and total customization, it might be the upgrade you need.

But building it right takes the right team. That’s why many brands hire Shopify developers to bring their vision to life without compromising on security, SEO, or scalability.

Inspired by these brands? Ready to build a fast, modern store that converts?

Explore the Shopify store development services to make your headless journey smooth.