10 Must-See Headless Shopify Stores for Next-Level E-commerce

Hey there, e-commerce entrepreneurs! Are you dreaming of a lightning-fast, ultra-flexible online store that wows your customers? If so, headless Shopify might be a good choice. You want to know how?

By decoupling the front end (what customers see) from the back end (where the magic happens), headless commerce gives you creative freedom and technical power. Shopify, the leading e-commerce platform, makes this seamless with its robust APIs and tools like Hydrogen and Oxygen.

But enough talk. Let’s learn about the top 10 headless Shopify stores shining in 2025 so you can get inspired for your project. Ready? Let’s go!

What Makes Headless Shopify So Special?

Before we jump into the examples, let’s quickly unpack why headless Shopify is a game-changer. Unlike traditional setups, headless architecture lets you use Shopify’s rock-solid back-end (think inventory, payments, and orders) while crafting a custom front-end with your favorite tools such as React, Vue, or even Next.js. The result? Fast sites, personalized experiences, and the ability to sell anywhere - web, mobile, or even smart mirrors.

Now, let’s meet the brands that are nailing headless Shopify and stealing the show.

Allbirds: Sustainable Style Meets Speed

Allbirds, the eco-friendly sneaker giant, is a headless Shopify superstar. Their site is a masterclass in clean design and performance, handling massive traffic spikes without breaking a sweat.

By going headless, Allbirds personalized their front-end to showcase their “Our Best Selling Gifts” section, making it easy for shoppers to find top picks for running or lounging. With a valuation of over $1 billion, their headless setup proves that sustainability and speed can coexist.

Tech Stack: Shopify Plus with a custom React front-end.

Victoria Beckham Beauty: Glamour with Global Reach

Victoria Beckham Beauty’s headless Shopify store is as chic as expected. Launched in 2019, it uses a Contentful headless CMS to deliver a visually stunning experience tailored for international markets.

The site’s sleek product pages and seamless checkout make shopping feel like a luxury. Headless lets them customize every pixel, ensuring their brand shines globally.

Tech Stack: Shopify Plus, Contentful CMS, custom front-end.

Inkbox: Tattoos with Technical Flair

Inkbox, the semi-permanent tattoo brand, shows how headless Shopify can scale fast. Their custom front-end processes hundreds of orders at once, boosting conversion rates and fueling their meteoric rise.

The site’s interactive design lets customers preview tattoos, creating a fun, engaging experience. Headless gave Inkbox the flexibility to stand out in a crowded market.

Tech Stack: Shopify backend, custom front-end, Sanity.io CMS.

Bols: Cocktails with a Creative Twist

Bols, the world’s first cocktail brand since 1575, mixes tradition with innovation on their headless Shopify store. Their product pages blend videos, animations, and interactive content, creating a rich shopping experience.

Going headless boosted their site speed by 50%, helping them easily expand internationally. If you’re craving a site that pops, Bols is your muse.

Tech Stack: Shopify Plus, Vue front-end, custom CMS.

Rothy’s: Sustainable Fashion, Scalable Design

Rothy’s, known for eco-friendly shoes, uses headless Shopify to power their global expansion. Their architecture lets them reuse back-end data (like product catalogs) while crafting region-specific front-ends with different prices and languages.

The result? A consistent brand experience across markets, with a site that’s fast and user-friendly.

Tech Stack: Shopify Plus, custom React front-end.

Seedlip: Non-Alcoholic Elegance

Seedlip, the premium non-alcoholic beverage brand, delivers a high-performance headless Shopify store that’s as smooth as their drinks. Their site’s exceptional page rendering and low latency make browsing a breeze.

Backed by Diageo’s investment, Seedlip’s headless setup proves you can go big without sacrificing speed.

Tech Stack: Shopify Plus, custom front-end, Hydrogen framework.

Recess: Wellness with a Subscription Edge

Recess, the hemp-infused sparkling water brand, thrives on a headless Shopify setup tailored for subscriptions. Their Vue-powered front-end and Sanity.io CMS let them distribute content seamlessly across channels, creating a modern, engaging storefront. Headless gives Recess the flexibility to scale its subscription model effortlessly.

Tech Stack: Shopify Plus, Vue front-end, Sanity.io CMS.

Bonlook: Performance Meets Polish

Bonlook’s headless Shopify store is a visual delight with top-tier performance. Their site boasts impeccable page load times, from first render to CSS optimization, making it a benchmark for speed.

The sleek design highlights their eyewear, while headless ensures a flawless user experience. If you want a site that looks good and performs better, Bonlook’s got the formula.

Tech Stack: Shopify Plus, custom front-end, optimized CMS.

Chilly’s: Bottles with Bold Design

Cilly’s, the reusable bottle brand, went headless to create a website as innovative as their products. Their bespoke homepage and product personalization page combine style and function, setting them apart from cookie-cutter stores. Headless also supports their international sales, making global shopping a breeze.

Tech Stack: Shopify Plus, custom React front-end, headless CMS.

Paul Valentine: Global Glamour, Lightning Fast

Paul Valentine, the global jewelry brand, launched its headless Shopify store in 2015 and has never looked back. Its high-performance site delivers fast load times and content-rich pages, driving conversions worldwide.

Headless lets them experiment with bold visuals and seamless navigation, proving you can scale fast.

Tech Stack: Shopify Plus, custom front-end, Hydrogen framework.

Ready to Go Headless with Shopify?

These 10 brands show what’s possible when you unleash your creativity with a headless Shopify setup. From Allbirds’ speed to Bols’ interactive pages, headless commerce offers unmatched flexibility and performance.

But let’s be honest, building a headless store is no walk in the park. That’s why many brands hire a Shopify developer to bring their vision to life, ensuring a site that’s fast, secure, and tailored to their brand needs.

Feeling inspired? Start by exploring whether headless is the right move for your business in our blog Headless Architecture: Is It Right for Your Business?. Then, get ready to build a store that turns heads (pun intended!) in 2025.

Which of these examples do you want to emulate? Let us know in the comments—we’d love to cheer you on!