What is Twig ?

Madhav KabraMadhav Kabra
2 min read

Building Smarter Support Workflows with Twig: An AI Copilot for Customer Success

In today’s hyper-competitive SaaS world, customer support isn’t just a department—it’s a growth lever. Yet, traditional ticketing systems, bloated CRMs, and disconnected chat widgets make support more painful than productive. That’s where Twig comes in.

Twig is your AI-first, developer-friendly support copilot that transforms how startups and scaleups handle customer interactions—faster, smarter, and with context that actually sticks.


🚀 What Is Twig?

At its core, Twig is an AI-powered customer support suite designed for modern product teams. With embeddable chat agents, semantic search widgets, and CRM integrations, Twig helps you:

  • Automate 50–60% of Tier 1 queries

  • Equip human agents with AI-drafted responses

  • Embed smart, self-training widgets on your site

  • Search your docs semantically like magic 🔍

It’s like if ChatGPT and Zendesk had a product-focused baby—with GitHub-level dev ergonomics.


🧠 Under the Hood: How Twig Works

✨ AI Chat Copilot

Embed a fully brandable AI chatbot that learns from:

  • Your website

  • Help docs

  • Product changelogs

  • Internal KBs

  • Public Notion, Confluence, or GitHub wikis

Twig continuously refines responses using customer feedback and agent revisions, making it smarter over time.

🧩 Semantic Search Widget

Unlike keyword-matching search bars, Twig’s widget uses vector embeddings and NLP to deliver contextually relevant answers.

Query: “Affordable pricing for agencies?”
Results: Plan comparisons, agency discount info, related FAQs—even if those exact words aren't used.


🧰 Use Cases

  • Early-stage SaaS: Replace Intercom with something more affordable + AI-native

  • Scaleups: Automate repetitive support and free up human agents

  • Community-Driven Products: Let your docs and forums answer questions—automatically

  • Internal IT Helpdesks: Deploy private Twig agents for employee workflows

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Written by

Madhav Kabra
Madhav Kabra