How CRMLeaf Streamlined UTNT’s Global Distribution Workflow

In the fast-evolving landscape of IoT and automation, speed and structure are everything. UTNT, a growing player in the industrial automation and IoT solutions space, knew this well. They had the innovation. They had the market. What they didn’t have—until recently—was a system to keep up with it all. From scattered spreadsheets and disconnected sales processes to global distribution bottlenecks, UTNT was facing growing pains that many scale-ups encounter. That is, until they integrated CRMLeaf into their workflow.

This isn’t a story about adopting software. It’s about solving real problems—human problems—with the right tools.

The Growing Chaos of IoT and Automation Sales

Let’s rewind to when UTNT’s sales process was still running on fragmented tools.

Each sales lead was tracked manually. Product catalogs lived in outdated folders. Follow-ups? Often slipped through the cracks. Sales reps would juggle emails, WhatsApp threads, and PDFs to quote a single customer. For a company selling complex IoT solutions and automation hardware, this wasn’t just inefficient—it was risky.

Every deal had layers: configuration options, integration needs, price negotiations, and region-specific compliances. There was no visibility into where a prospect stood in the pipeline. No way to see if a quote had been sent, approved, or delayed. And worse, no centralized platform to bring sales, technical, and operations teams together.

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