What Building an Indian Sneaker Brand Taught Me About Product, Process & Planet

CHNKS isn’t just footwear; it’s a comfort-first, flavour-driven case study in iterative product design.”

1. Comfort as a Feature Flag

Every CHNKS pair starts with soft PU insoles, lightweight breathable uppers, and an ergonomic last so your feet feel supported from sunrise to last metro home.

2. Creativity Driven by Local Context

Instead of chasing global Pantones, we mapped everyday Indian moods to our palette:

Bubblegum = Joy
Granite = Grit
Masala = Energy
Real-life colours for real-life streets.

3. Consciousness Through Limited-Edition Drops

Each collection is capped below four-figure production to fight over-stock and keep every drop intentional, exclusive, and waste-aware.

Key Takeaway

Comfort, creativity, and consciousness don’t compete—they compound. Solve for all three and you build products people actually live in, not just post about.

–––

Crave more product-meets-design stories? Explore the full drop at chnks.in