How Our Gujarat PPC Agency Reduced Cost-Per-Click by 40% in 3 Months

Are you spending too much on paid ads but not seeing a good return? You’re not alone. Many businesses in Gujarat, especially in competitive markets like e-commerce, real estate, and healthcare, face the same challenge: high cost-per-click (CPC) and low return on ad spend (ROAS).

At our PPC agency in Ahmedabad we encountered a similar situation when a new client approached us. They were frustrated. Despite a decent budget and good traffic, the conversions were poor, and the CPC kept rising every month. That’s when our expert team took charge and delivered what seemed impossible—a 40% reduction in CPC in just 3 months.

Why Our Client Chose Us

This business was searching for a reliable PPC company in Gujarat with a proven track record. They chose our PPC service in Ahmedabad because of our data-driven approach, tailored campaigns, and transparent reporting.

The client had already tried running Google Ads through another PPC agency in Gujarat, but results were inconsistent. With every click costing more and less return coming in, they needed not just ads—but strategy. Our team listened, analyzed, and built a fresh strategy from the ground up.

Here’s Exactly How We Reduced CPC by 40%

Our goal wasn’t just to reduce costs—it was to maintain quality traffic and improve conversions while bringing down the CPC. Here's how we did it:

1. In-Depth Audit of Existing Campaigns

Our first step as a PPC service provider in Gujarat was a deep audit. We analyzed:

• Keyword match types

• Device and location performance

• Ad extensions usage

• Bid strategies and timing

• Negative keywords list

We discovered that the campaigns were using broad match keywords with no negative keyword filters—this was attracting irrelevant clicks and inflating costs.

2. Strategic Keyword Targeting

Our team used precise keyword research tools and local insights from Gujarat. We shifted from broad to phrase and exact match keywords, focusing on high-intent queries relevant to their business.

We also focused on long-tail keywords which had lower competition and higher intent, something many PPC companies in Ahmedabad overlook.

3. Geo-Targeting and Device Optimization

Being a trusted PPC agency in Ahmedabad, we understand regional behaviors. By enabling geo-targeting, we focused on the cities that delivered the best results and paused low-performing areas.

We optimized campaigns by device type, scheduling bids higher during peak hours and cutting down during low engagement times. This optimization improved click quality while reducing wasteful ad spend.

4. Compelling Ad Copy & A/B Testing

Your ads are the first point of contact. So, we ran A/B tests on headlines, descriptions, and display URLs. We integrated strong CTAs, benefits-focused messaging, and localized appeal for Gujarat audiences.

Improved Quality Score meant lower CPC and better placement. In just one month, we saw a 20% CPC reduction, and by month three, we hit our 40% goal.

5. Landing Page Relevance

Many PPC service providers in Gujarat overlook post-click optimization. But we didn’t. Our team worked on improving the landing page experience to match ad copy intent.

The improved relevance and faster load time contributed to higher Quality Scores, resulting in cheaper clicks with better conversion rates.

6. Smart Bidding Strategies

We moved from manual bidding to automated smart bidding using “Target CPA” and “Maximize Conversions” based on campaign goals. Google’s algorithm, combined with our refinements, allowed the system to identify the most valuable users.

We consistently monitored and adjusted to keep bids competitive while achieving lower CPC.

Why You Should Choose Our PPC Agency in Gujarat

Looking for a reliable PPC company in Ahmedabad or a trusted PPC agency in Gujarat? Our expert team offers targeted and results-driven PPC services in Ahmedabad to help your business achieve measurable growth. As a leading PPC service provider in Gujarat, we specialize in crafting high-performing campaigns tailored to your audience and budget.

Whether you're a local startup or an established brand, our PPC agency in Ahmedabad ensures higher ROI through strategic keyword targeting and performance optimization. We are known for transparency, detailed reporting, and data-driven decisions.

Businesses across Gujarat rely on our expertise to generate quality leads and drive online conversions. Partner with the best PPC company in Gujarat and experience professional, efficient, and affordable advertising solutions. Choose us as your go-to PPC service in Gujarat to take your online marketing to the next level. Results matter—and we deliver.

At the end of 3 months, here’s what we delivered:

• 40% decrease in CPC

• 32% increase in qualified leads

• 28% boost in conversion rate

• Significant ROI growth

If you’re tired of wasting money on ads that don’t work, it’s time to partner with a results-driven PPC company in Ahmedabad that knows how to deliver. Whether you're a local business or an e-commerce brand, our tailored strategies will help you scale efficiently.

Let’s Grow Your Business

Don’t settle for average campaigns. Nilson Solution choose a PPC agency in Gujarat that truly understands the local market, leverages data, and works relentlessly to improve your ad performance.

✅ Free PPC Audit

✅ Transparent Reporting

✅ Conversion-Focused Strategies

Get in touch with the leading PPC service provider in Gujarat today. Let us help you reduce your ad costs and boost your revenue.