It’s OK to Pivot: How Changing Your Business Direction Can Lead to Growth

Why evolving your offer, audience, or strategy isn’t failure — it’s a smart move.

I wanted to hold a scalpel. Now I hold strategy sessions.

Let me tell you a secret: I didn’t set out to be a digital marketer.
Not even close.

At one point in my life, I wanted to be a neurosurgeon.
Yes, you read that right: scalpels, brain cells, and saving lives.
But the dream ended instantly the day I discovered I’d have to work with cadavers. 💀
That was a hard no for me.

So, I pivoted.

Pivot #1: Learning a New Skill

I chose medical coding, something still in healthcare, but behind the scenes.
I studied. I got certified. I waited.

But after two years of trying (and failing) to land a remote job…
I had to face the truth: it wasn’t working.

Instead of staying stuck, I made a bold move.
I studied digital marketing, and that one shift changed everything.

I landed my first job. Then another.
And soon, I realized:

“I can build something of my own.”

Pivot #2: Starting My Own Digital Marketing Company

At first, I thought I could market for any industry.
And while that’s technically true, I quickly learned:

Trying to serve everyone is the fastest way to burn out.

So I asked myself:
🔹 “Where do I already have experience?”
🔹 “What industries do I actually understand from the inside?”

Two stood out:

✅ Healthcare — thanks to my background in medical coding
✅ Real estate — from my time working at an RV park in Texas

I’d seen the gaps. I knew the struggles.
That gave me a unique edge.

So I narrowed my audience, and that one decision made my work more focused, aligned, and effective.

💡 Are You Stuck in One of These?

You might be feeling it too.
That quiet nudge saying, “Something needs to shift.”
But your mind is battling fear or guilt.

Let me guess, maybe you’re stuck in:

🔸 A business model you no longer enjoy
🔸 A niche that drains you instead of energizing you
🔸 A strategy that worked last year but feels outdated now
🔸 An offer that no longer reflects who you are
🔸 A job that doesn’t align with your current vision
🔸 Or maybe… you’re forcing something because of how much time or money you’ve already invested

Here’s the truth:

Growth is allowed. Change is allowed.

✅ Changing Isn’t Failure — It’s Progress

I’ve changed my offers, audience, and strategy more than once.
And every shift helped me get closer to what fits me now.

Your business will evolve as you evolve.
Trying to force a version of yourself that no longer fits…
will only hold you back.

🎯 Final Takeaway

If you’re wondering whether it’s time to change something — your offer, direction, or audience — here’s your gentle nudge:

It’s OK to change your mind.
You’re not starting over.
You’re starting better.

💌 Want honest, relatable insights on content marketing, brand clarity, and growing a business that fits you?

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