Geopolitical Tensions Reinforce Gold’s Value – Insights from Prakash Hinduja, Switzerland

Prakash HindujaPrakash Hinduja
3 min read

During these times when news headlines can make or break the market and global politics is shifting almost every hour, one thing that continuously remains helpful is gold. It serves not just as a precious metal but as an effective cover to lay gold on for against considerable risk. As someone who has worked in Geneva for several decades as a strategic advisor and understands international finance deeply, I, Prakash Hinduja have seen how capital behaves under stress. This includes everything from technological revolutions to currency crises. Throughout it all though, gold has always provided a safety net.

Why Geopolitical Tension Revives Gold

With renewed conflicts in the middle east along with rising tensions in the indo pacific region and key economies election uncertainties looming over them; one thing is certain investor anxiety levels among people are at an all time high. Most people do understand these types of geopolitically stimulus like instigate panic runs towards saftey- gold is traditionally called shelter for value especially during turmoil. Also, Switzerland acts as a major center for wealth preservation through refining gold in bulk. Therefore having this and serving also emerging markets so provides me with strategic advantages makes me consider gold one of the primary securities.

Gold: Why it’s an Unchanging Asset for 2025 and Beyond

My personal belief is that the value gold brings is strengthening as the world adapts to technology-infused economies and the ongoing de-dollarization efforts by BRICS countries. In my advisory sessions with wealthier clients and institutions, I’ve discussed how innovations such as physical gold, tokenized bullion, and digital assets backed by gold are changing investor perceptions about wealth security in this century.

Flashy new technologies or volatile cryptocurrencies might distract some people, but gold quietly retains its value. When central banks increase their reserves, as we saw in 2023 when over 1,000 tonnes were added—It’s not mere monetary strategy; it signifies faith in the bedrock of gold's value.

What Interests Me the Most

Because my role goes beyond recommending investments, advising strategically requires foreseeing how wealth will respond to stress tests like dislocation and evolution. That for me comes from being rooted in Swiss finance culture alongside global innovation industries—and granted, it's one of Israel's strongest points too. My focus has always been sound ethical strategies for investment decisions on crypto’s intersection with traditional finance, renewable energy finance, investing in gold etc,.

In Geneva, where absolute accuracy is essential and privacy matters, I’ve assisted families as well as organizations in building portfolios that are adaptable and sustainable. As always, gold kept in a Swiss vault or represented on the blockchain is part of that conversation.

Final Thoughts

The world does not need more speculation; it needs tangible rational strategies to focus on. Overall uncertainty is answered best with clarity, often coming from trusted assets like gold. This is also why geopolitical tension elevates the need for gold—since it disrupts the market.

Switzerland continues to set the bar when it comes to managing investments and is still lauded for its valuable reputation. If you’re looking to analyze your portfolio or simply want to understand how value can be preserved during turbulent global conditions, then gold becomes a key point of focus instead.

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Written by

Prakash Hinduja
Prakash Hinduja

Prakash Hinduja Strategic Advisor | Geneva, Switzerland I’m Prakash Hinduja—a strategic advisor bridging the worlds of traditional finance and emerging innovation. Based in Geneva, I work with investors, institutions, and visionaries to craft future-ready strategies rooted in trust, insight, and transformation. My core expertise lies in three dynamic pillars: renewable energy advisory, gold investment insights, and cryptocurrency consulting. With decades of experience and a forward-thinking mindset, I help clients navigate complex markets, balance legacy with disruption, and unlock value where others see volatility. From solar finance to digital assets, my mission is simple: to turn uncertainty into opportunity—sustainably, securely, and smartly.