Cookies Are Dying. Is Your App Ready?

Third-party cookies have long been essential for tracking user behavior and enabling targeted advertising, driving significant revenue for apps and websites. But the landscape is changing rapidly. Browsers like Safari and Firefox have already blocked third-party cookies by default, and Google Chrome plans to phase them out completely by 2025.

For app developers, this shift means traditional methods of user tracking and ad targeting are becoming less effective. Without reliable identifiers, ad campaigns may lose precision, resulting in lower revenue and higher user acquisition costs. At the same time, users are growing increasingly concerned about privacy, as demonstrated by Apple's App Tracking Transparency framework that limits cross-app tracking.

So, how can your app adapt?

The answer lies in embracing privacy-first monetization approaches:

• Using contextual advertising that targets based on app content rather than user data

• Offering subscription or in-app purchase models to diversify revenue

• Implementing background monetization solutions that don’t rely on tracking or personal data

For example, solutions like CastarSDK allow apps to earn revenue by leveraging idle network resources on users’ devices—without ads or privacy intrusion. This innovative approach keeps user experience intact while providing a stable income stream.

The cookie-less future is no longer a distant idea—it’s happening now. Developers who proactively adopt privacy-friendly strategies will gain a competitive edge and build lasting user trust.

Is your app ready to thrive in this new era?