Why Every Website Owner Should Consider an SEO Strategist

If your website isn’t showing up on Google, people can’t find you. You might be posting blogs, updating content, and even using social media. But none of this will work well without the right search strategy. That’s where an SEO strategist comes in.

In this blog, we will explain why hiring one can change how your website performs and guide you through everything you need to know before making a decision. This is your complete guide to hiring an SEO strategist to make the right choice for your business.

What is an SEO Strategist?

An SEO strategist is someone who helps your website rank higher in search engines like Google. They plan and guide the work needed to make your site more visible when people search for things related to your business.

Instead of just adding keywords here and there, an SEO strategist creates a structured plan. This includes:

• Keyword and market research

• Organizing and writing helpful content

• Improving website structure

• Checking technical settings like speed and mobile design

Think of it like this:
If your website is a car, the SEO strategist is the person reading the map and giving directions. They make sure you're headed the right way so people can find you.

Why Do You Need an SEO Strategist?

Even if you have a good-looking website, that doesn’t mean people will visit it. Most users don’t scroll beyond the first page of search results. If your website isn’t there, you miss out on a lot of attention.

Here’s why hiring an SEO strategist makes sense:

• Finds the Right Keywords: They know what your potential customers are searching for.

• Makes Pages Search-Friendly: They organize your content in ways that search engines understand.

• Increases clicks: They write titles and descriptions that get more clicks from search results.

• Fixes Problems: They check for broken links, slow speed, and mobile issues.

• Tracks Progress: They measure what’s working and what’s not—and keep improving.

Doing all this alone takes time and expertise. A SEO strategist or SEO specialist has the training to do it the right way, faster.

What Does an SEO Strategist Do?

A full-time SEO strategist uses a long checklist of tasks that keep your website moving in the right direction. Some of their regular duties include:

1. Keyword Research They look for the exact phrases people search online and add them to your pages.

2. Competitor Analysis They compare your website with your competitors to figure out how to outrank them.

3. Content Planning They suggest blog topics, FAQs, and other content to answer common questions and attract traffic.

4. On-Page Updates They improve page titles, headings, image names, and internal links.

5. Technical Review They check your site’s speed, mobile responsiveness, and fix errors that affect performance.

6. Backlink Building They help get links from other trusted sites pointing to yours, which helps Google trust your content more.

7. Reports and Analysis They track how well your site is doing and prepare reports on keyword rankings and traffic changes.

When Should You Hire an SEO Strategist?

You should think about hiring one if:

• Your website is new, and you want traffic

• Visitors to your site are not growing

• You’re ready to start content marketing

• You want to stop relying only on paid ads

• You don’t know how to beat your competition

• You simply don’t have time to learn SEO yourself

Hiring an SEO strategist or SEO specialist can save time, avoid common mistakes, and deliver faster results.

How to Choose the Right SEO Strategist

Before hiring anyone, ask these questions:

• Have they worked with businesses like yours?

• Can they show real results and past performance?

• Do they explain things clearly, without confusing terms?

• Do they focus only on keywords or everything needed to rank?

• Will they share a plan for 3–6 months or more?

• Are they a solo worker or part of a team?

A reliable strategist knows how to build trust, communicate clearly, and deliver consistent results.

The Difference Between an SEO Strategist and an SEO Specialist

People often mix up the terms SEO strategist and SEO specialist, but they aren’t always the same.

• A strategist creates the full plan: research, structure, and direction.

• A specialist works on specific tasks: title tags, link building, or page edits.

They work best together. But the SEO strategist is like your head coach, making sure everything is moving toward success.

Why SEO is Not a One-Time Fix

Some business owners think SEO is something you do once, like launching a product. That’s not how it works.

Google keeps changing its rules. Competitors keep improving their websites. So your SEO must keep going too.

That’s why having someone in charge of your SEO is important. A good SEO strategist will track changes, update your plan, and keep your rankings strong over time.

Seoraft: Your Trusted SEO Partner

If you're serious about growing your website traffic and getting more leads or customers, hiring an SEO strategist is the smart move.

Seoraft is a trusted SEO company that works with businesses of all sizes. Whether you’re just starting or trying to recover traffic, Seoraft has the right people to help.

They don’t stop at planning. Their team of SEO strategists and SEO specialists:

• Research the best keywords

• Create content plans

• Improve your website’s structure

• Build quality backlinks

• And monitor your performance over time

Let Seoraft take care of your SEO while you stay focused on your business.