Why the Community Thinks HubSpot CMS Falls Short — And Better Alternatives

Erik ChenErik Chen
2 min read

As a digital agency with 15+ years of experience serving 500+ clients, we've seen how platform choices impact B2B growth. HubSpot CMS consistently disappoints users, and here's why — along with superior alternatives.

Key Pain Points with HubSpot CMS

Restrictive Pricing & Limits

  • Starter plan caps at 50 pages ($25/month)

  • Professional plan jumps to $450/month (3-seat minimum)

  • Essential features locked behind expensive tiers

Developer Challenges

  • Proprietary HubL language creates unnecessary learning curves

  • Poor local development experience (no hot reloading)

  • Limited customization compared to open-source options

User Experience Issues

  • Steep learning curve despite "user-friendly" claims

  • Confusing interface and workflow organization

  • Mobile performance struggles due to excessive JavaScript

Technical Limitations

  • No server-side coding capabilities

  • Weak e-commerce functionality (US payments only)

  • Frequent sync failures and lost work

Webflow vs. HubSpot CMS: A Clear Winner

FeatureWebflowHubSpot CMS
Design ControlPixel-perfect customizationTemplate restrictions
PerformanceStatic site generationBloated JavaScript
PricingTransparent scalingHidden costs
DevelopmentClean code outputProprietary HubL
Lock-in RiskMinimalHigh

Why Webflow Excels:

  • 40-60% faster development cycles

  • Superior Core Web Vitals scores

  • True visual design freedom

  • No arbitrary page limits

Headless CMS: The Future-Proof Choice

For complex B2B needs, headless architecture offers:

Key Advantages:

  • Omnichannel content delivery (web, mobile, apps)

  • API-first flexibility with any frontend technology

  • Independent scaling of frontend/backend

  • Enhanced security through separation

  • Better performance via CDN caching

After managing 100+ implementations, we advise:

  1. For marketing sites: Webflow delivers design freedom and performance

  2. For complex operations: Headless CMS ensures future-proof scalability

  3. Avoid HubSpot CMS: Its limitations hinder growth despite CRM strengths


Ready to Upgrade Your Digital Presence?

At Tenten, we help B2B companies build high-performance websites that drive growth. Whether you need Webflow expertise or a custom headless solution, our team can guide you to the right platform.

Book a consultation to discuss your project and explore alternatives to HubSpot CMS.

0
Subscribe to my newsletter

Read articles from Erik Chen directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

Erik Chen
Erik Chen