Bringing Home the Heart of India: How Laxmi Keeps Traditional Cooking Alive Across North America

Laxmi HOSLaxmi HOS
5 min read

For millions of families across North America, food is more than a daily ritual, it’s a way to stay connected with roots, memories, and moments from back home. A simmering pot of dal, the aroma of mustard seeds in hot oil, the warm crunch of roasted peanuts, these are more than ingredients; they’re living pieces of heritage.

At Laxmi, we understand the emotional weight that every grain, spice, and oil carries. As the #1 South Asian food brand in the USA, our mission has always been clear: to make it easier for families to recreate the tastes of home, with the purity and authenticity they deserve.

Over 50 Years of Flavor and Trust

Laxmi is a proud part of HOS Global Foods, a company that has been serving the South Asian community in the U.S. for over five decades. With more than 200 employees and 10 distribution centers across North America, we don’t just distribute food, we deliver heritage, trust, and familiarity.

Our commitment is rooted in a single vision: to bring culture alive through authentic ethnic food, flavor, and families. That’s not a marketing line, it’s how we operate every single day, from sourcing to distribution. When you walk into your local Indian grocery store and see the Laxmi logo on a packet of spices or dal, you know you’re bringing home something you can count on.

Indian Spices: The Soul of Every Meal

There’s no Indian kitchen without spices, they’re the building blocks of flavor and the silent storytellers of every region, religion, and ritual.

Whether it’s the earthy comfort of cumin, the heat of red chili powder, or the balance of a perfectly blended garam masala, our spice range is crafted with attention to authenticity. We source our spices from trusted growers, ensure rigorous quality control, and package them to preserve aroma and potency.

But for us, it’s not just about flavor. It’s about the memories that spices carry, the cardamom in your mother’s chai, the turmeric in your grandmother’s haldi doodh, the clove you dropped into biryani at family gatherings. With Laxmi spices, you're not just cooking — you're reconnecting.

Indian Dal: Wholesome, Nourishing, and Deeply Familiar

Dal is comfort food in its purest form, nourishing, simple, and timeless. From toor dal to moong dal, chana dal to masoor dal, every region in India has its version of this beloved staple.

Laxmi offers a full spectrum of Indian dals, each sourced, cleaned, and packaged to meet the highest standards of quality. Our products are unpolished, free from additives, and carefully handled to retain natural nutrients.

For families raising children in North America, dal is often one of the first foods shared across generations. A bowl of toor dal with rice might be a toddler’s first solid food , or the one dish your college student still asks for when they visit home. That’s the emotional importance of dal, and we never take that lightly.

Cold Pressed Peanut Oil: Back to Traditional Roots

One of our most loved offerings is Laxmi Cold Pressed Peanut Oil a nod to traditional Indian cooking methods that are both healthier and more flavorful.

Cold pressing is an age-old technique that retains the natural nutrients of peanuts, without the use of chemicals or high-heat extraction. The result? A fragrant, golden oil that enhances everything from sabzis and pakoras to tadkas and puris. It’s ideal for those who value health but don’t want to compromise on flavor.

In a world full of refined and overly processed oils, our cold pressed peanut oil stands as a return to traditional wisdom. Whether you're stir-frying vegetables or finishing a dal with sizzling mustard seeds and garlic, the richness of Laxmi oil adds a signature taste that feels unmistakably Indian.

A Presence You Can Trust

We understand that access is everything. That’s why Laxmi products are available in countless South Asian grocery stores across the U.S. and Canada. Our focus is not on e-commerce — we believe in working closely with local retailers to ensure our products are available exactly where you shop for your daily groceries.

We maintain strong relationships with neighborhood stores, large ethnic supermarkets, and independent grocers. This ensures our products — whether it’s cumin seeds, sona masoori rice, urad dal, or cold pressed peanut oil — are never out of reach. If you’re looking to bring home ingredients that reflect the flavors of your childhood, chances are there’s a packet of Laxmi on the shelf near you.

Celebrating Culture Through Everyday Meals

South Asian culture is deeply intertwined with food. Festivals, family gatherings, casual dinners, or Sunday breakfasts — food is how we express care, celebrate milestones, and bring people together.

At Laxmi, we don’t just supply ingredients. We support traditions. Every packet of dal or masala, every bottle of oil or bag of rice, is part of a story bigger than us. It’s part of your story — the one you’re writing in your kitchen, one meal at a time.

And for newer generations — children born and raised in the U.S. — our mission is even more crucial. As they grow up surrounded by diverse cultures, Laxmi helps anchor them to their own, with flavors that feel personal, powerful, and proud.

Our Promise

We stand by three core values: Purity, Quality, and Value.

  • Purity in sourcing, where ingredients are selected for their authenticity and integrity.
  • Quality in processing and packaging, ensuring freshness and consistency in every batch.
  • Value in pricing, so that authentic ethnic food is never out of reach for working families or young students cooking on their own for the first time.

For over 50 years, this promise has shaped every product that carries the Laxmi name. It’s why generations of families trust us. And it’s why we continue to grow — not just as a brand, but as a part of your everyday life.

Find Laxmi at Your Nearest Indian Grocery Store

Looking to recreate a family recipe or try something new with authentic ingredients? Visit your local Indian grocery store and look for Laxmi — the name that’s been delivering heritage in every bite for over five decades.

From our family to yours, thank you for making Laxmi part of your kitchen and your culture.

0
Subscribe to my newsletter

Read articles from Laxmi HOS directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

Laxmi HOS
Laxmi HOS