How to Reinstate Amazon ASIN After a Listing Suspension – Guide by Seller Pickle

seller pickleseller pickle
3 min read

Once Amazon removes one of your listings, it could mean havoc to all your business. Regardless of whether it is a violation of policy or a mistake, you need to know how to restore Amazon ASIN and restore an Amazon listing suspension in order to maintain your account in good health. In this article, we will take you through everything that you should know in order to resolve the issue, as well as how Seller Pickle can assist in terms of accelerating the task.

What is Amazon Listing Suspension?

Listing suspension will occur when Amazon pulls out your product page after some breach of policy. There is still a possibility that your account stays open, but the particular ASIN (Amazon Standard Identification Number) gets unsearchable or deactivated.

Common Reasons for Amazon Listing Suspensions

  • Policy violations (e.g. restricted content or claims)

  • Brand name misuse or trademark infringement

  • Inauthentic or misrepresented products

  • Poor product detail page quality

  • Customer complaints or high return rate

  • Using incorrect GTIN, UPC, or EAN codes

Understanding Amazon ASIN Deactivation

Amazon assigns a unique ASIN to every product. If your ASIAN gets deactivated, your product will no longer appear in search results or be purchasable.

Key Triggers for ASIN Suspension

  • Creating duplicate ASINs for the same product

  • Changing core ASIN details like brand or title

  • Selling expired, unsafe, or prohibited items

  • Intellectual property or authenticity complaints

Steps to Reinstate Amazon ASIN After Suspension

If your ASIN is suspended, acting fast—and correctly—is essential.

Step 1: Check Your Seller Central Account

Go to Account Health → Policy Violations

Review the notification linked to the suspended ASIN

Step 2: Identify the Violation

Amazon typically provides a reason (e.g. "Product Authenticity", "Detail Page Violation")

Click on the notification for more context

Step 3: Gather Evidence

You’ll need supporting documentation such as:

  • Purchase invoices

  • Brand authorization letters

  • GTIN exemption proof (if applicable)

  • Product packaging photos

Step 4: Write a Plan of Action (POA)

Your POA should include:

  • Root Cause: Why the issue occurred

  • Corrective Actions: What you’ve done to fix it

  • Preventive Measures: How you’ll avoid it in the future

Step 5: Submit the Appeal

Send your POA and documents through the Appeal button on the violation notice.

How Seller Pickle Can Help Reinstate Your Amazon ASIN

When your listing is down, every hour counts. Seller Pickle offers tailored support to help you reinstate ASINs faster and more effectively.

Why Choose a Seller Pickle?

  • Expert-written POAs for every type of violation

  • Fast turnaround and responsive support

  • Deep understanding of Amazon’s policy language

  • Listing audits to avoid future issues

Tips to Avoid Future Amazon Listing Suspensions

Prevention is always better than appeals. Here's how to avoid the problem in the first place:

Do’s:

  • Use Amazon-approved GTINs or apply for exemptions

  • Only list products you have authorization for

  • Respond quickly to buyer complaints

  • Keep invoices and compliance docs ready

  • Follow Amazon style guides for listings

Don’ts:

  • Don’t copy content from other listings

  • Don’t change brand names or titles inaccurately

  • Don’t sell restricted or unapproved items

  • Don’t ignore Amazon performance notifications

Conclusion: Don’t Let a Suspension Hurt Your Business

Getting suspended and listed on Amazon, or seeking to reinstate Amazon ASIN is frustrating sometimes however it can be rectified. You can save your listing by writing a persuasive appeal and submitting the appropriate records so that your business will continue with its activities.

Don t do it on your own, only to make expensive mistakes and waste time in the process you can hire Seller Pickle that provides generally private Amazon assistance, effective tactics, and quick outcomes.

0
Subscribe to my newsletter

Read articles from seller pickle directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

seller pickle
seller pickle

We get it! Selling on Amazon is difficult, especially when it comes to getting assistance. Sometimes achieving a task feels impossible. Fortunately we're here to help where we can! Utilising our network of Amazon Experts we can help you achieve the tasks that feel impossible. Our teams knowledge of the Amazon platform means that they can get results where sellers cannot. Don't see your problem on our list of services? No problem! Simply reach out to our support team and we'll do our best to find a solution for you!