Shopping mall vertical LED advertising machine: new offline traffic drainage tool

In the fiercely competitive retail environment, whoever can attract customers' attention will seize the opportunity of traffic. And in today's shopping malls, an increasingly common "traffic weapon" is quietly emerging - vertical LED advertising machines. It not only has strong visual impact, but also can update content at any time. It is a versatile player in modern shopping mall information display, brand promotion, and event promotion.

This article will give you a comprehensive understanding of what a shopping mall vertical LED advertising machine is, whether it is worth serving, and how to choose a "good and good-looking advertising machine".

A. What is a shopping mall vertical LED advertising machine?

Simply put, the shopping mall vertical LED advertising machine is an independent standing structure LED display terminal, which is usually placed in high-swing areas such as entrances and exits of the shopping mall, elevator entrances, main passages, and cashiers. Compared with traditional LCD poster machines, it has higher brightness, brighter colors, longer service life, and stronger picture expressiveness, especially suitable for playing videos and dynamic images. What are the main advantages of using LED displays compared to traditional LCDs?

According to data from AlliedMarketResearch, the global digital advertising signage market is expected to exceed US$32 billion in 2027, while the growth rate of LED advertising devices is higher than the overall digital signage market.

B. Why do shopping malls prefer vertical LED advertising machines?

1. Strong attraction and increase customer stopping rate

The high brightness and dynamic vision of LED advertising machines can clearly present content in complex lighting environments, which is far easier to attract customers to stop and watch than traditional posters and light boxes. It is no exaggeration to say that a LED advertising machine is placed in the main channel, which is better than ten staff members raising their signs and shouting. Take you through the 8 differences between LED digital signage and traditional signage.

2. Flexible playback of content, multiple uses for one machine

Advertising machines can change the playback content through the background at any time, such as brand promotion videos, countdown for flash sale events, holiday promotion information, shopping guide guidelines, member rights, etc. Save printing costs and no need to repeat materials.

3. Improve the overall sense of technology and image of the mall

The vertical LED advertising machine has a modern shape and high-definition picture quality, which is an important part of the shopping mall creating a smart retail environment. Especially in high-end shopping malls and complexes, digital display equipment has become standard.

4. Strong advertising monetization ability

For some large shopping malls, advertising machines can also be rented out to brand merchants as advertising resources to form a new source of income.

C. What are the applicable scenarios?

Shopping mall owner entrance: play welcome words, brand owner vision

Next to the elevator entrance/escalator: Play floor guides and introductions to key stores

Supermarket entrance or export: broadcast promotional information, full discount activities

Catering area: display menu, discount packages, ordering guide

Atrium exhibition area: interactive advertising, festival event promotion

Cosmetics counter/clothing store entrance: new product preview, trendy video display

D. Compared with traditional LCD advertising machines, what are the advantages of LED advertising machines?

Although LCD advertising machines are also common in many shopping malls, with the development of LED small-pitch technology, LED advertising machines are gradually replacing LCD equipment. Their main differences are:

Higher brightness: The brightness of the LED screen can easily reach more than 4000nit, and LCDs are generally only 300-500nit, and LEDs are clearer under strong light;

No seams: LED is a whole screen display, with no frames and seams, making the picture more complete;

The viewing angle is wider: LED supports large-view display, which can be clearly seen both on the left and right, up and down;

Longer lifespan: The average lifespan of LEDs can reach 80,000-100,000 hours, which is more durable than LCDs;

Convenient maintenance: LED supports modular maintenance, and no replacement of the entire machine is required for a broken module.

E. Key points of purchasing vertical LED advertising machines in shopping malls

If you want to buy the right one, don’t waste money. Write down the following suggestions:

Suitable dot spacing: The recommended P2.5 or P3 models for shopping malls, with high-definition image quality not hurting the eyes; P2.5 LED display: the first choice for efficient display!

Size should be matched with scenarios: Generally, 55-75 inches are a regular choice, which neither takes up space nor is stingy;

The system supports remote control: supports remote content release on WIFI/4G network, making management more convenient;

The appearance design should be more modern: acrylic materials, metal frames, and mirror glass are more high-end;

Easy installation and maintenance: It is recommended to choose a model that supports pre-maintenance or magnetic module design;

Whether it supports interactive functions: Some advertising machines with touch functions can also conduct guided/scan code interaction, which will attract young users more.

F. Rent or purchase? Cost Analysis

For temporary activities (such as beauty flash and new clothing product releases), short-term rental LED advertising machines are low and fast to deploy; but if it is a shopping mall display, long-term purchase will be more cost-effective, and the equipment supports customized appearance and system, making the image more unified. Let you learn about LED rental screens vs fixed installation screens.

From the overall investment perspective, although the initial cost of LED advertising machines is slightly higher than that of LCD, they are more cost-effective for long-term use due to their stronger attractiveness, longer service life and low maintenance costs.

G. Conclusion: A LED advertising machine that drives thousands of people to stop

In the offline retail environment of "people flow = money flow", shopping malls are not just places to sell goods, but also "visual battlefield". The vertical LED advertising machine is the winning tool on this battlefield - it is not only eye-catching, but also achieves the integration of three major functions: brand expression, event conversion and on-site atmosphere creation.

In the future retail space, whoever can attract customers' attention as soon as possible will be able to seize the minds of users first. An LED advertising machine is not just a screen, but also a "content engine" for offline marketing.

Thank you for watching. I hope we can solve your problems. Sostron is a professional LED display manufacturer. We provide all kinds of displays, display leasing and display solutions around the world. If you want to know: Wedding LED display: Create a dream wedding. Please click read.

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