The Power of Promotional Products in the Dental World

Giving out promotional products is more than just about creating visibility in the market. It also serves as a reminder for the people to look after their oral health more seriously.

In dental clinics all over the world, it is a common practice to give out a bag of promotional products containing a toothbrush, a dental floss, and a mini-toothpaste tube with your clinic’s name and number.

What may confuse the people upside down is handing out promotional products that relatively different from the conventional toothpaste, toothbrush, and dental floss. But before you plan on doing something like this, consider the number of patients you have and the community you are serving.

By understanding your audience and tapping in to the demands of your prospects, you can blend the dental promotional products nicely, save a large amount of money, and subsequently generate a larger sum for the products you will buy for your customers.

Consider this example, if your clinic is near a fitness center, and if you think a majority of your customers are fitness fanatics, you can incorporate fitness based products with your clinic’s logo and number to impress your patients.

Let us consider some of the examples of dental promotional products, and how it can help you grow your patients list.

1. Dental promotional products that are practical

When you are selecting promotional products for your patients and prospects, think about their purpose and how it can help you achieve your branding endeavors. With your current patients, they may not possibly see your promotional toothbrush every day, because, they are your patients and they know about your clinic.

But before you spend a large chunk of cash on branded dental products destined to be stored in the bathroom shelves, think of handing out these products to your prospects first. These promotional products will be helpful in creating a name for your clinic, allow the prospects to remember your business and generate impressions.

If you plan on participating in a tradeshow or a business event, create a list of promotional products related to oral hygiene and place them neatly in gift bags. You can choose the following products:

• Custom Pens

• Custom Sweatshirts

• Custom Face Masks

2. Dental promotional products that are family-oriented

If your demographics allow you to target children and their families, you can choose dental promotional products that the families can easily use in public spaces or around non-patient families. When choosing the right set of promotional products, consider yourself as a target audience.

Where would you or your family go on a regular basis? School? College? Or a university? The grocery store, a park or anywhere else? What activities are being performed by your family members? Study the market carefully before choosing products for branding your business.

Keeping in line with the survey and your market research, choose items that families would use the most. You can choose family oriented promotional products from the following:

• Custom drinkware

• Custom Moptoppers Plus With T-Shirt

• Bluetooth Speakers

• Embroidered backpacks

3. Promotional products that are expensive for high-end customers

If your dental services are not just restricted to checkups or if you are planning to enhance your dental services, you may want to purchase promotional products that cater to the clients that cherish their appearance.

Choose top-quality, branded promotional products that may attract to a fitness freak or to someone focused on improving quality of life. Some of the high-end dental care products are as follows:

• Custom Branded Jackets

• Stainless steel water bottles

• Wireless earphones

• Custom Pouches

4. Stress-busting dental promotional products

If your dental clinic offers sedation to the patients or deals with patients suffering from stress-related to dental surgeries or examinations, choose stress-busting promotional products that can help them stay calm and relaxed.

You might be able to communicate the right message of your business with stress-free promotional products like the following

• Custom Stress Relievers

• Custom Caps

• Moptopper Pens

You may also go down the line and choose specific promotional products that can be put into good use in offices or other business avenues. Some of these products are as follows:

• Wet towels

• Moisturizers

• Hand sanitizers

• Protective face masks

When is the right time to hand out promotional products?

When you deciding on the appropriate time to distribute promotional products to your patients and prospects, you may want to consider the following situations like the following:

• Patients that are new – You can giveaway dental promotional products to the patients visiting your clinic for the first time. This will help you create impressions and your new customers will remember your services for a long time.

• Post-appointment – When your patients are done with their checkups and the consultation is over, don’t let them leave empty-handed. Give them a promotional product or two so that they come back for more.

• Events and festivals – If you are participating in an event where you may think your dental business can flourish, choose your promotional products wisely and hand-out to your prospects with care.

• Marketing promotions – To create a buzz for your dental clinic on the web, you can engage with your customers and prospects through puzzles and trivia’s and hand out promotional gifts to the ones giving correct answers. Of course, you may want to play around with your promotional products and give them something unique or meaningful like keychains or DIY dental kits.