EV Powertrain Market: Accelerating Toward a Sustainable Future

The global electric vehicle (EV) powertrain market is undergoing a rapid transformation, driven by mounting environmental concerns, government policies promoting clean transportation, and advances in EV technology. The EV powertrain market accounted to US$ 30,095.5 Mn in 2018 and is expected to grow at a CAGR of 12.0% during the forecast period 2019 – 2027, to account to US$ 82,382.3 Mn by 2027. This growth reflects a robust shift in consumer preferences and OEM strategies toward electric mobility.
Understanding the EV Powertrain Ecosystem
An EV powertrain encompasses the components that generate and deliver power to the wheels, including the electric motor, battery, transmission, inverter, and control software. Unlike traditional internal combustion engine (ICE) vehicles, EV powertrains are simpler, quieter, and more efficient, offering fewer moving parts and lower maintenance needs.
The market is segmented based on component (motor, battery, controller, transmission), vehicle type (battery EV, plug-in hybrid EV, fuel cell EV), and drive type (front-wheel, rear-wheel, all-wheel drive).
Market Drivers
- Stringent Emission Regulations
Global regulatory bodies are enforcing stringent emission norms. The European Union’s target of reducing CO₂ emissions by 55% by 2030, and the U.S. Clean Vehicle Credit initiative, are compelling automakers to adopt EV powertrains in their fleets.
- Declining Battery Costs
Battery packs, the most expensive component in EVs, have seen prices fall from USD 1,200/kWh in 2010 to around USD 130/kWh in 2023. Continued innovations in lithium-ion and solid-state battery technologies are expected to bring prices below USD 100/kWh, a key threshold for EVs achieving price parity with ICE vehicles.
- Government Incentives
Subsidies, tax rebates, and infrastructure investments are spurring EV adoption. China, for instance, extended EV subsidies till 2025 and is investing heavily in charging infrastructure, while the U.S. Inflation Reduction Act includes provisions for clean vehicle credits and battery production incentives.
- OEM Commitments and Electrification Goals
Major automakers such as Volkswagen, General Motors, and Ford have committed billions to EV production and announced deadlines for ICE phase-outs. Volkswagen, for instance, plans to make EVs account for over 70% of its European sales by 2030.
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Key Trends Shaping the Market
- Rise of In-House Powertrain Manufacturing
Automakers are increasingly opting for in-house development of electric motors and control systems to optimize performance and reduce dependence on external suppliers. For example, Tesla’s proprietary powertrain systems provide it a competitive edge in efficiency and range.
- Integration of Software and AI
Next-generation powertrains are incorporating AI-driven energy management and predictive maintenance systems. This not only enhances vehicle efficiency but also improves the overall driving experience.
- Shift to 800V Architecture
High-voltage powertrain platforms such as Hyundai’s E-GMP and Porsche’s Taycan are improving charging speeds and motor efficiency, reducing energy loss and vehicle weight.
- Expansion of the Aftermarket Segment
With the growth in EV sales, there’s a parallel rise in the aftermarket for components such as replacement batteries, motors, and control modules. Companies are also offering retrofit solutions to convert ICE vehicles to EVs using modular powertrains.
Challenges to Address
While the market outlook is promising, several challenges persist:
Thermal management of batteries and motors
Limited charging infrastructure in developing regions
Dependency on rare earth metals such as lithium, cobalt, and nickel
Recycling and disposal of powertrain components
Overcoming these obstacles will require coordinated efforts across the automotive value chain, including raw material suppliers, OEMs, and governments.
Future Outlook
As the world accelerates its transition toward sustainable mobility, the EV powertrain market is poised to become the cornerstone of the automotive industry. With advancing technologies, growing economies of scale, and increasing public and private investment, the coming decade will witness EV powertrains becoming more efficient, affordable, and widespread.
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Written by

Martina Lueis
Martina Lueis
Senior Market Research Expert at The Insight Partners