Pin Code-Level Grocery Price Monitoring Using Blinkit & Zepto APIs

This case study highlights how iWeb Data Scraping leveraged Q-commerce API scraping in India to assist a top FMCG conglomerate in tracking grocery prices at the pin code level. By extracting data from Blinkit and Zepto APIs, the client gained real-time insights using advanced grocery price intelligence tools, resulting in smarter promotional strategies, improved price parity across platforms, and a 12% boost in regional profitability. This case study explores how iWeb Data Scraping helped a leading FMCG conglomerate monitor pin code-level grocery prices using Blinkit and Zepto APIs, leading to smarter promotions, better price parity across platforms, and ultimately, 12% improved regional profitability.

The Business Challenge

The client — a top-5 Indian FMCG firm — faced major challenges:

• Price inconsistencies between Blinkit and Zepto in different pin codes

• No centralized visibility of daily grocery price fluctuations

• Losses from misaligned discounts across Delhi-NCR and South India

• Manual price tracking by field reps was inefficient and costly

They wanted a way to automate real-time grocery price tracking at the pin code level with alerts, analytics, and structured datasets.

The iWeb Data Scraping Solution

We proposed a comprehensive grocery price monitoring solution using Blinkit and Zepto APIs, tailored to extract:

• Product Name, SKU

• Price, Discount Price, Coupon Offers

• Stock Status

• Pin Code & Delivery Zone

• Delivery ETA

• Ratings & Reviews

• Price Change History

The solution was powered by:

• Real-time scraping every 4 hours

• Pin code-based coverage, focused on top 10 metros

• Data QC filters to remove anomalies

• Unified API data into normalized format across both platforms

Sample Data Output

Pin Code Granularity: A Game Changer

By monitoring price, discounts, and availability by pin code, the client could:

• Detect pricing anomalies

• Align regional offers

• Flag out-of-stock issues instantly

• Respond faster to consumer complaints

• Optimize inventory and delivery logistics

They built heatmaps and dashboards using our structured feeds to visualize:

• Price differences across cities

• Discount saturation zones

• Delivery ETAs by locality

Outcome & ROI

Within the first 45 days of deployment:

• 8–12% reduction in discount leakage

• 15% faster promotion response time

• 9% uplift in pin code-level profit margin

• Over 1.2 million product records processed

The client now runs automated daily tracking, with alerts on:

• Sudden price hikes/drops

• Product unavailability across pin codes

• Competitor price undercutting on Zepto vs Blinkit

Technical Architecture

• Language: Python with BeautifulSoup & Requests

• Framework: FastAPI for modular scraping

• Infrastructure: AWS Lambda for real-time tasks, S3 for data store

• Output: JSON + CSV + SQL

• Dashboard: Power BI / Google Data Studio

Use Cases for Other Businesses

• Retail Chains: Benchmark Q-commerce prices for online-offline parity

• FMCG Brands: Launch localized offers based on price and stock availability

• Logistics Providers: Predict product demand by region

• E-commerce Startups: Track Blinkit/Zepto coverage for expansion

Compliance & Ethical Scraping

• Used publicly available APIs and mobile endpoints

• Rotated user agents and respected request frequency

• Fully GDPR and Indian IT compliance ready

• Shared legal disclaimers and fair usage notice in client deployment

Expansion Plan

• 500+ additional pin codes

• 5 new categories (Beverages, Frozen Foods, Personal Care)

• Hourly price tracking option for high-volatility SKUs

• Integration into client ERP and SAP systems

Conclusion

In today’s dynamic Q-commerce landscape, pin code-level grocery price tracking is not just a strategic advantage — it's a business imperative. iWeb Data Scraping empowers brands with real-time Blinkit data scraping and Zepto grocery data extraction, enabling Blinkit grocery price monitoring and Zepto product price monitoring at scale. Our robust, API-driven platform delivers hyperlocal pricing insights in India, helping FMCG brands stay ahead through precise, location-based analytics. Leverage our solution for India FMCG price benchmarking and make smarter, faster decisions that drive profitability and consumer loyalty.

Source>> https://www.iwebdatascraping.com/pin-code-grocery-price-monitoring-blinkit-zepto.php

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