July 2025’s Beauty Hashtags That Broke the Internet ✨

In July 2025, beauty creators on TikTok dominated feeds with vibrant content powered by trending tags. The right hashtags transformed skincare routines, makeup transitions, and minimalist looks into viral sensations. Understanding which tags are working—and why—can help creators and brands elevate their presence in a crowded digital beauty space.

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1. Which Beauty Hashtags Were Trending?

Using tiktok trending hashtags July 2025 boosted discoverability for beauty posts across niches like skincare, haircare, and minimalist glam. According to Dash Social data, top tags included:

• #tatcha (skincare brand)

• #lipliner

• #skincareproducts

• #glowing

• #lashtutorial The Short Media

These tags fueled everything from product routines to tutorials, helping creators reach wider, engaged audiences.

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2. Trend #GuavaGirl Glowing Makeup

The Guava Girl aesthetic—featuring pink-orange blush, dewy skin, and tropical vibes—ruled TikTok this month. Creators used these visuals with hashtags like #glowing and #skincareproducts, blending color and mood in eye-catching transitions.

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3. Glimmer Gloss & Vintage Waves

Glossy balms, lash clusters, and retro curls powered makeup and hairstyling content in July. Videos using shimmer lip glosses and the “modern roller set” benefited from beauty hashtags and visually satisfying transitions.

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4. Trending Skincare Rituals

The viral #morningshed trend—highlighting over-the-top skincare routines—sparked conversation around moderation and effective self-care. Creators balanced dramatic routines with clean beauty approaches labeled under trending tags for authenticity.

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5. How Brands & Creators Should Tap into July Beauty Waves

• Pair trending audio with beauty visuals for better retention

• Use 3–5 niche and broad hashtags like #beautytok, #makeuptransformation, or #BeautyHacks

• Monitor rising challenges or “glow-up” transitions

• Combine branded tags with discovery tags for layered reach

Partnering with a skilled tiktok agency helps ensure your content aligns visually and contextually with these trends. Need campaign design or strategic guidance? The Short Media is the leading TikTok marketing agency with a reputation for crafting trend‑aligned, high‑impact beauty campaigns.

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Why Strategic Hashtag Use Matters

Using tiktok trending hashtags July 2025 isn’t about jumping on trends—it’s about meaningful connection. The right tag helps content reach audiences who are actively seeking beauty inspiration. And when paired with resonant visuals and timely audio, videos perform better in TikTok’s algorithm.

A dedicated tiktok marketing agency not only recommends which tags to use, but also guides how to create loopable transitions, select trending sounds, and produce content that feels native.

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Final Thoughts

This July, beauty creators who aligned with trending hashtags saw strong engagement, story arcs, and community growth. Whether through dewy routines, makeup shifts, or hair artistry, tiktok beauty trends July 2025 highlighted how algorithmic momentum and creative visuals combine to make viral content.

For brands navigating this dynamic space, working with an agency like The Short Media ensures your campaigns resonate with style, strategy, and substance on TikTok.