Google Ai Mode Just Killed Old Seo Tactics (Here’s Why)

You must all have noticed that now whenever we search something on google then in most of the cases you get the answer in the form of a summary. Below that you get the websites but first you get a summary. We call that summary the Ai overview. So as an Seo or as a Website Owner earlier our goals was to bring our websites to the first page of google on our relevant keywords. Bring it to the top 3, bring it to number 1.

But it went to the top 3, bringing it to Number 1. But in today’s case, what should we do so that our website is shown in the references in this Ai Overview or this Ai summary that you get on google.

What New Techniques Should We Use?

The new update that has come from Google, we have got some recommendations from Google on how we can rank our website in the Ai Overview. We will talk about those things specifically.

So look, this was a blog from Google in May 2025. There was a recommendation that came out about what things you could do.

So now look, the first things we need to do

1.Create Unique and helpful content

Now your website on your web pages. If the same content is there on four websites. It’s the same content that you haven’t upgraded in years. Even if it hasn't been updated for years. That is the content in which you are only praising your products and services.

There is no

• Authority

• Trustworthiness

• Experience & Quality

Nowadays web pages will not be shown even in normal blue links. So in such a situation, we have to make sure that instead of just writing a blog on a single topic, instead of writing 4-5 paragraphs about our services on a single topic, we will extend it a little.

Let us take an example:

If you are writing a blog and your purpose is to rank it on google or you are writing it for Seo Purpose, then you will extend it to a great extent. Like if you want to write a blog on Best Digital Marketing Services in Prayagraj. This is a topic. Here is the list only with their Works and reviews. This is what we would write normally. But now this alone won’t suffice. You have to do something like this. You need to write content that is unique. Actually help the user.

2. Pages Experience Matters!

In today’s time where it has become so easy to run code, where it has become so easy to make tech based websites, in that era if your website are still slow, users are not getting a good experiences on your websites, your website is not mobile friendly, then trust me, no matter how good content you put, no matters how expensive a website you make, no matters how big an institution you are or how big company you are, your website will not rank. Forget about Ai overview. Your website will not rank even in normal blue links.

So you have to make sure that your pages do not slow down. You have to make sure your website is mostly.

• Mobile Friendly

• Websites must have excellent Core Web Vitals.

• Websites have no technical issues.

Then trust me you're not going to get any benefit from AI Overview. So make sure that the user experiences of your website should be very good.

3. Technical Seo

Along with that now looks, our data comes in technical seo.

• Structured Data

• Website Speed

• Core Web Vitals

• Mobile Friendliness

• Broken links

So you get all these issues which technically slow down your websites. Stops crawlings of your website, crawling adds hurdles to indexing of your website. You have to do all these things exactly right.

Reasons being because if i talk about Ai overview or I talk about any generative Ai tool, it is training itself from your data, from your websites. So if he is facing those hurdles in training itself. There is a problem in that training itself. If it is not able to read your websites then how will it show you the Ai Overview. That is, if you are not giving the ingredients to someone then how will he tell us you make a good recipe or how to make a good dish?

Conclusions

These days, showing up on Google isn't just about being on the first page—it’s about being mentioned in the AI-generated summary at the top, known as the AI Overview. To be part of that, your website needs to offer content that is original, genuinely useful, and built on real experience—not just promotional text. It's important that your pages provide value and trust to users. At the same time, your website must run smoothly—fast loading speed, mobile-friendly design, and a clean technical setup are now basic requirements. If your site has errors or loads slowly, it won’t even appear in regular search results, let alone in AI summaries. That’s why solid technical SEO, like structured data, page speed optimization, and mobile responsiveness, is a must. If Google’s AI can’t read your site properly, it won’t pick your content. To stay ahead, focus on real value, strong website performance, and clean backend structure.

Read this blog Top 5 reasons why SEO shouldn’t be ignored. You will know how SEO works for marketing.