Amazon Listing Mistakes and Fixes

Published by Mopwna Cling · July 2025

You might have an incredible product—but if your Amazon listing isn’t built to perform, your sales will always fall short.

At Mopwna Cling, we’ve worked with countless brands to rework and improve their Amazon presence. And time after time, we find the same common mistakes silently hurting performance.

The best part? Every one of these issues can be corrected with the right strategy.

Let’s break down seven of the most common Amazon listing mistakes—and how to avoid them.

❌ Mistake 1: Titles That Are Too Basic or Overloaded

What’s going wrong:
Some sellers use titles that are too short and miss critical keywords. Others overload their title with too many terms, making it look spammy and confusing.

How to get it right:
✔️ Include the main keyword early
✔️ Add one strong feature or benefit
✔️ Make sure it's clean and easy to read
✔️ Stay within Amazon’s recommended character limits

Before: Face Cream – 50ml
After: Hydrating Face Cream – 50ml | Herbal Formula, Paraben-Free, for Glowing Skin

❌ Mistake 2: Not Optimizing for Mobile Devices

Why it matters:
Most Amazon users browse and shop from their phones. If your listing doesn’t display well on mobile, it will hurt engagement and conversions.

What to do instead:
✔️ Keep bullet points short and simple
✔️ Ensure your images are sharp on smaller screens
✔️ Prioritize key information at the top of your listing

Remember: Mobile-first isn’t a trend—it’s the standard.

❌ Mistake 3: Poor or Generic Product Photos

The problem:
Low-quality or unclear photos immediately reduce trust. If buyers can’t clearly see what they’re getting, they won’t click or convert.

Your fix:
✔️ Use a professional hero image with a clean white background
✔️ Add infographics to explain features visually
✔️ Include lifestyle shots showing real-life usage
✔️ Show close-ups of product texture, ingredients, or packaging

Pro Tip: Your images should answer questions before the buyer even asks.

❌ Mistake 4: Bullet Points That Just List Features

Why it doesn’t work:
Simply listing specs isn’t enough. Buyers need to understand how those features benefit them.

What to do instead:
✔️ Start with a benefit
✔️ Follow with the related feature
✔️ Tackle real customer needs or concerns

Before: Contains Aloe Vera and Vitamin E
After: Deeply hydrates and soothes tired skin – made with Aloe Vera & Vitamin E

❌ Mistake 5: Bland or Repetitive Descriptions

What’s wrong:
Many sellers either paste technical details or repeat the bullet points in the description, missing the chance to emotionally connect with the buyer.

How to improve it:
✔️ Tell a short, engaging product story
✔️ Highlight how it fits into the customer’s life
✔️ Format clearly using HTML (like <br> and <b>)

“More than just a cream—it’s your skin’s daily reset. Infused with calming botanicals, it hydrates, repairs, and brings back that natural glow.”

❌ Mistake 6: Skipping the Backend Search Terms

Why it matters:
The backend keyword section is hidden from customers, but essential for Amazon SEO. Ignoring it means you’re missing out on valuable search traffic.

How to use it well:
✔️ Add long-tail and alternative search phrases
✔️ Include common misspellings
✔️ Avoid repeating terms already in your visible content

Think of it as your secret SEO weapon.

❌ Mistake 7: Not Learning from Customer Feedback

The issue:
Many sellers miss the opportunity to learn from their own reviews and Q&A section—where buyers often reveal what really matters.

What you should do:
✔️ Regularly scan your reviews for patterns
✔️ Address concerns in future updates
✔️ Use FAQs to clarify product usage or expectations
✔️ Improve visuals or text based on real customer input

Feedback isn’t criticism—it’s direction.

✅ Final Take from Mopwna Cling

Your Amazon listing should feel like a trusted salesperson—clear, confident, and convincing.

Avoiding these common mistakes doesn’t just improve the listing. It elevates the entire customer experience, builds trust, and drives more sales.

At Mopwna Cling, we help brands turn underperforming product pages into revenue-generating assets—powered by creativity, strategy, and data.

📧 info@mopwnacling.com
🌍 www.mopwnacling.com
📞 +91 7906544070 | +91 9258042038

Let’s transform your listings—one detail at a time.

⚠️ 7 Amazon Listing Mistakes You Might Be Making (And How to Fix Them)