Why Randy Schrum Believes Most Entrepreneurs Focus on the Wrong Things. Starting a business can be exciting, but also overwhelming. There’s so much to do, and many entrepreneurs aren’t sure what to focus on first.

Randy Schrum, a well-known entrepreneur and business advisor, has seen this many times. He believes that most entrepreneurs spend too much time on the wrong things—things that don’t actually help their business grow.

Let’s look at what Randy means and what you should be paying attention to if you want your business to succeed.

1. Trying to Make Everything Perfect Before You Launch

Many business owners want their website, logo, or social media to look perfect before they launch anything.

Randy says this is a mistake. Perfection slows you down.

He explains, “It’s better to launch quickly, even if it’s not perfect. You can always improve later.”

Waiting too long to launch means you miss chances to learn from real customers. You don’t need perfect—you need to start.

2. Caring Too Much About Likes and Followers

It’s easy to get excited when your post gets likes or when your followers grow. But Randy reminds us: likes don’t always mean business success.

“You could have a big audience and still not make money,” he says.

Instead of watching vanity metrics like followers or views, focus on what matters:

Are people buying your product or service?
Are they coming back again?
Are they telling others about you?

These are the things that show real business growth.

3. Trying to Do Everything by Yourself

Randy has met many entrepreneurs who try to manage every part of their business on their own—marketing, customer support, design, sales, and more.

But this often leads to stress and burnout.

Randy says, "You don't have to do it all." "Get help with the rest and concentrate on your strengths."

This could mean hiring someone, working with freelancers, or using tools to automate tasks. Growing a business is easier when you build a team around you.

4. Not Being Clear About What You Offer

Randy believes that unclear messaging is one of the main issues.

Sometimes entrepreneurs are so focused on features or design that they forget to explain what their product does—and how it helps people.

Randy says, "Even if you have a fantastic product, people won't buy it if your message is unclear."

These questions should be addressed in detail on your website, advertisements, and social media accounts:

What do you offer?
Who is it for?
Why should someone care?

Clear, simple words work best.

5. What Should Entrepreneurs Focus on Instead?

Randy shares a few key things every entrepreneur should focus on:

Know your customer: Talk to real people. Understand their problems and what they need.
Start small, then grow: Create a simple version of your product or service, and improve it based on feedback.
Build systems and support: Don’t try to do everything yourself. Use tools or ask for help.
Make your message simple: Say what you do and how it helps—clearly and directly.
Track what matters: Measure real results, like sales and happy customers, not just likes or followers.

Final Thoughts

Randy Schrum’s message is clear: Entrepreneurs need to focus on the right things—the things that help them grow, not just look good.

It’s easy to get distracted by details or numbers that don’t matter. But if you focus on your customers, your message, and building smart systems, your business has a much better chance of long-term success.

The truth is, you don’t have to be perfect. You just need to keep moving in the right direction.

Why Randy Schrum Believes Most Entrepreneurs Focus on the Wrong Things