Search Intent: The Plot Twist Your SEO Strategy Missed

You’ve nailed the SEO checklist. Keywords? Stuffed. Meta tags? Polished. Content? Chef’s kiss. So why is your traffic still playing hide and seek?

Because Google’s not just looking for words—it’s looking for intent. Someone searching “how to fix dry hair” doesn’t want to buy shampoo (yet). They want answers. But someone typing “buy keratin shampoo” is basically holding their wallet out.

At Marked, we live by one rule: Match the content to the mindset. Informational, navigational, commercial, or transactional—each search has a purpose. And if your page doesn’t match it, Google will show it the door. 🚪

So before you write another “Top 10 Tips” post, ask: What is this person really looking for? Crack that code, and the rankings will follow.

#SEOWithoutTheFluff #SearchIntentMatters #DigitalMarketingWithMarked #MarketingThatMarks

0
Subscribe to my newsletter

Read articles from Marked Communications directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

Marked Communications
Marked Communications

At Marked Communications, we excel in providing strategic communication solutions that elevate your brand’s identity and achieve meaningful results. Our experienced team leverages deep industry knowledge and innovative strategies to craft tailored messaging that resonates with your target audience. Whether you need engaging content, a comprehensive communication strategy, or a refreshed brand story, Marked Communications is dedicated to helping your brand stand out and achieve its business goals effectively.