Looking for content manager/strategy roles

I'm looking for work. Or rather, I'm looking for a new challenge.

I’ve been a freelance writer for over six years, and I want that to change.

I am seeking a content manager, junior content strategist, or an affiliated role. Preferably in a B2B SaaS company or an agency that works with B2B SaaS and ecomm businesses.

In this post, I’ll show you what I’ve achieved and why I’m the right fit for your team.

For every brief I’ve received in the last three years, I’ve used SEMrush to find long-tail keywords and optimize the content.

ManyRequests doesn’t rank on page one for “copilot alternatives,” but it ranks for “copilot alternatives for agency.” It’s less competitive, and it’s specific to their target audience.

It’s even mentioned in AI Overviews.

Since interest in AI search engines has increased by 3,233% over the last five years, I consider generative AI as an acquisition channel. So I checked if my client is mentioned on ChatGPT.

And it is:

When I enabled Deep Research, ChatGPT asked for other details about my query:

and ended up listing ManyRequests as the number two option.

I analyzed the source list and noticed that much of the information came from the blog post I had written.

Clearly, this approach works. Every company needs to handle their PR (the way they talk about their product) on their website.

I’ve written over 60 BOFU and software comparison articles for ManyRequests (and other clients), and they all have LLM mentions for the keywords we targeted. For me, that’s a win.

Case in point: one of my listicle for HigherVisibility onmarketing agencies for franchises ranks on the SERPs:

It’s also mentioned in Perplexity AI:

Another listicle on local SEO agencies ranks on Google and is mentioned in Chat GPT as well:

I also wrote how-to and jobs-to-be-done type of articles, and I believe they all increased my clients’ authority in their niche.

So every post is relevant. And how you describe your software and features will decide whether or not generative search engines mention your brand or help users make a favorable decision.

I know how to comb Reddit to find insights into ICP pain points

My introduction for the article on Copilot alternatives starts with:

"Copilot… would cost me nearly $2,500/month more… in user fees and payment processing—and we'd still need additional tools for our creative workflows.”

These are the exact words of a marketing agency owner looking for affordable Copilot alternatives with features for a creative agency’s workflows.”

My editor’s reaction? “I love how this aggravated the pain point at an instant”

I used a similar approach in an article on noise cancelling headphones for Jabra—and naturally, mentioned my client’s product wherever it fit (which was often 😉).

After reading the draft, Lily Ugbaja, my editor wrote:

For another piece on hybrid work schedules, Reddit was my go-to.

I found genuine comments from

• Employees frustrated about returning onsite,

• Employees confused by unclear scheduling policies.

I honed in on that nuance, and explained how leaders can manage the shift to hybrid work.

The editor said the article was engaging and well-researched. She was “hooked from start to finish.”

Finding the nuances of pain points isn’t just for the content I can write. I can leverage these insights while writing briefs for other writers, or while contributing to the next quarter’s content strategy.

Podcasts: My shortcut to expert insights (without bugging SMEs)

Thanks to Listen Notes, I can find every podcast on a topic. Handy when time is tight and SME interviews aren’t feasible.

Podcasts provide unfiltered, original insights from real experts. I don’t have to interview them, and there’s always raw value in the usable sessions.

When I want more, I reach out with a DM, and a promise to credit them for their story (or idea).

I can use this method to add more information to every brief. And if I’m writing the content, the approach would still be valuable.

I use custom images to make content memorable

I don’t mean custom Canva designs.

Check this how-to article on scaling a content agency. lol–yeah, I wrote that for a client, and I relied on podcasts and LinkedIn for some of the information.)

Skim through the piece. You’ll see images of the SEMrush keyword research process (where I explained providing free free audits), as well as case study structure screenshots to show how readers can use case studies to find more clients.

Custom visuals like these elevate content, and clarify my process so readers can mirror it if needed.

Reporting? Yes, I can do that, too

I use SEMrush for keyword and competitor analysis. I also use it to analyze links.

I can report on what’s going on in a competitor’s website or specific page so we can optimize a client’s page (or website) for better results. On my personal blog (where you’re reading this), I track every visit and click with GA4, following each event, visit, and location to understand the intent of every visit (it’s fewer than 100).

While I don’t have an integrated CRM to track every follow-up, I’m confident that if your setup includes one, you won’t need to hand-hold me through the learning process.

On top of that, I watch YouTube tutorials for entertainment. So I can learn on my own. And trust me, I learn fast.

I am ready.

I’ve managed writers before

Between 2020-2022. I was the editor of a small marketing agency based in Lagos, Nigeria, and I helped improve the quality of our content.

I taught writers on how to find information faster. I taught tricks like “reddit: keywords” and “website.com: keyword” so they can narrow down their search to what they’re specifically looking for.

I can manage a team and make every article publish-ready.

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Book a call.

Fill out a form.

I am ready.