Say It Once, Reach Everyone!

Broadcast tool might be a common tool for every CRM as one of most crucial tool to extend your reach. Whether through messaging platforms or just email & SMS, CRM tools have specialized broadcast features for every occasions. Widely been used to announce new product, running a flash sale, or simply reminding everyone of next big thing. Blasting it once is more than enough to stay on everyone mind. Let say it as one shot you could not miss. If it hit, it will be on your audience's mind.

Modern Message Challenge

Prospect are everywhere nowadays. Everyone could be on any of the messaging platforms, be it WhatsApp, Facebook Messenger, Telegram or Instagram. But let's think of it if even try to keep up with them by messaging them one by one, it's just take away so much time and productivity from it. Scenarios like this could happen:

Copy-pasting messages will deem inefficient and repetitive
Forgetting who got what will be quite embarrassing
Missing out on timely communication might lead to lost sales

You're not looking for highest effort to reply each and everyone. You're looking for reach where less work is required

Why Broadcast Works Better?

Instead of the way where you managing separate chats or group messages at once. Broadcast tool just lets you do almost everything faster. Most significant different is now you're able to send a single message to thousands at once, no longer one by one. It also let you categorize or group the target lists based on behavior or interest, just to manage them differently. Track delivery and response rates in real-time too, and even easier when just managed fewer chats

And Why You Need It?

You might unknowingly need it as it almost unbearable amount and it start to not make sense to blast email to everyone while reply everyone manually.

Save Time: Updates thousand of customers at once, within seconds
Look Professional: Uphold the branding by maintain the consistency in message tone & format.
Stay Compliant: There's possibility of your account being ban too. Broadcast tools in CRMs help you follow the platform rules.
Boost Engagement: While on targeted audience, the open rates of newsletter increased.
Cut Workload: Cut away doing those repetitive and focus more on replying
Data Tracing: Now you able to know who opened, clicked or reply.

Use Cases That Make Sense

It isn't just a tool that let you shout to the void. Big names are using it too all the time and it works across industries and scenarios.

Zalora: Once you're on their list, Zalora is well-known for this. They usually blasting on WhatsApp on their upcoming promos, flash sales or just a cart reminders.
J&T Express: A classic way to inform someone of the shipment updates. It could be through WhatsApp or just sms.
Maybank: They used to sending messages through sms regarding fraud alerts or policy announcements
McDonalds: McDonald do broadcast messages for their flash deals and loyalty reminder.
Netflix: Through email or push notification for new releases and account alerts
AirAsia: If you downloaded their app and use frequently (and allowed push notification!), you might receive their booking updates, flight check ins and flash promos.

All of it, the messages does everything, simple and straight forward.

Tips for Effective Broadcasting

There's many factors affecting how a successful broadcast message can be delivered. It should be quick to capture the attention while at the same time deliver the message.

Segment wisely: the right message delivered to the right group makes major different.
Short & simple: most not reading, they scan through.
Personalize: more warmth and doesn't feel generic
Include a clear CTA: do not underestimate the power of "Click Here"
Don't overdo it: or else it will feel so spammy