Color Clash: Why Gen Z Loves Colored Gemstones Over Diamonds

1 min read

For years, diamonds were the symbol of tradition, status, and everlasting love. But Gen Z, fearless and anything but conventional, is moving towards more expressive, non-traditional pieces of jewelry.

Diamonds may remain traditional, but they're no longer the go-to. Sapphires in rich blues, emeralds in deep greens, and rubies radiating in crimson red are taking center stage. Why? Because they are anything but basic.

Subscribe to my newsletter

Read articles from Nidhi Soni directly inside your inbox. Subscribe to the newsletter, and don't miss out.

gem gemstone gems Gemstone Jewelry gemstonejewelry gemstones jewelry jewellery jewel jewels crystal crystals crystalstone crystalgems crystal stone

Written by

Nidhi Soni

Explore the exquisite beauty of nature’s finest treasures at Navratan Gems. Our carefully curated collection showcases breathtaking gemstones, ranging from dazzling diamonds to rich sapphires and emeralds.