From Primary to Secondary Sales – DMS that Covers It All

In today’s competitive FMCG and retail landscape, efficiency and visibility across your sales channels can make or break your business. Brands with a widespread dealer-distributor-retailer network often struggle to maintain control over sales operations, stock movement, and promotional schemes. This is where a Distribution Management System (DMS) becomes a game-changer — especially one that covers both primary and secondary sales seamlessly.

What Are Primary and Secondary Sales?

Before diving into how a DMS works, it’s essential to understand the two key layers of product movement in a traditional distribution setup:

• Primary Sales: This refers to the sale of goods from the manufacturer (or brand) to the distributor or wholesaler.

• Secondary Sales: This refers to the sale of goods from the distributor to the retailer.

Tracking both layers is essential for managing inventory, assessing real-time demand, optimizing schemes, and building strong relationships across the channel.

The Need for an Integrated DMS

Most businesses operate with fragmented tools — spreadsheets, emails, and multiple software systems — resulting in data silos and delayed decision-making. An integrated DMS that covers both primary and secondary sales helps you:

• Maintain end-to-end visibility on stock movement

• Automate order processing and invoicing

• Enable real-time scheme and discount management

• Forecast demand accurately

• Reduce manual errors and dependency on field reports

• Improve distributor-retailer relationships

• Make informed, data-backed decisions

How BETs DMS Suite Streamlines Primary to Secondary Sales

At BETs, we understand that distribution isn’t just about moving goods — it’s about building a connected, responsive ecosystem between your factories, warehouses, distributors, and retailers.

Here's how our DMS Suite delivers across the distribution chain:

Primary Sales Automation

• Purchase Order (PO) Management: Distributors can raise purchase orders through their portal or mobile app.

• Order Processing: Orders are auto-synced to backend ERP for fast processing.

• Invoicing: GST-compliant invoicing generated instantly.

• Dispatch Tracking: Real-time tracking of goods from warehouse to distributor.

• Payment and Credit Note Tracking: Track distributor-wise outstanding and claims.

Secondary Sales Automation

• Retailer Order Booking: Field sales teams can book retailer orders using a mobile SFA app.

• Scheme Management: Auto-application of schemes, discounts, and promotions based on eligibility.

• Stock Visibility: Real-time inventory status at distributor level to ensure fulfillment capacity.

• Secondary Invoicing: Generate and share invoices directly from distributor end to retailer.

• Retailer Insights: Retailer-wise order history, buying patterns, and payment behavior tracked.

Mobile App Ecosystem for Distributors and Field Teams

• Mobile-based ordering and reporting

• Geo-tagged check-ins, beat planning, and attendance tracking

• Instant access to schemes, rate lists, and product catalog

• Dashboards for sales targets vs achievement

Real-Time Dashboards and Business Insights

With the DMS suite, you’re no longer waiting for Excel reports from the field. You get access to:

• Sales performance by territory, SKU, or distributor

• Scheme effectiveness analysis

• Inventory aging and replenishment suggestions

• Demand forecasting with secondary sales trends

Benefits of an End-to-End DMS Solution

1. Increased Distributor Accountability Track order cycles, stock levels, and secondary sales directly.

2. Reduced Stockouts and Overstocking Visibility helps balance inventory across the supply chain.

3. Faster Order Fulfillment Automation reduces manual errors and delays.

4. Improved Channel Loyalty Clear scheme application and smooth processes keep your channel partners happy.

5. Smarter Decision-Making With real-time data, your decisions are always rooted in facts, not guesswork.

Ready to Control Your Sales Chain?

If your brand is still juggling Excel sheets, manual order processing, or has zero visibility on secondary sales, it’s time to upgrade.

BETs DMS doesn’t just digitize your sales operations — it transforms them, helping you grow with confidence, transparency, and speed.

Schedule a Free Demo Today Let us show you how our Distribution Management System can power your entire supply chain — from factory to kirana store.

To know more,

Visit Us : https://www.byteelephants.com/