Performance and SEO Overhaul for urFIT-child.com: Real Speed Gains for a Health Research Platform
Juhani Juusola
A while back, I made a short post in LinkedIn about the improvements we were working on for urFIT-child.com. In this article, I’ll dive deeper into what we changed — and the impact it had.
🚀 Performance Boost on Heavy Content Pages
One of the most demanding pages — filled with embedded videos and downloadable PDFs — was completely rebuilt for speed and efficiency. We focused on:
Lazy loading videos and large media
Optimizing PDF links and preview loading
Compressing fonts and images
Leveraging static asset caching and preload hints
Now the page loads significantly faster, especially on mobile, with improved PageSpeed scores for:
LCP (Largest Contentful Paint)
CLS (Cumulative Layout Shift)
TTFB (Time to First Byte)
We now match or outperform solid Webflow and WordPress builds like:
Try the optimized experience on:
📈 Strengthening On-Page SEO & Accessibility
We focused on improving real-world SEO fundamentals with:
Semantic HTML (landmarks, headings, and ARIA roles)
Schema markup for researcher and calculator pages
Reduced unused CSS and JavaScript
Smarter internal links and canonical structure
We also improved our most visited and organically ranked page:
👉 Waist-to-Height Ratio Calculator — a research-driven tool used by health professionals and parents alike.
🔧 Next Up: Rebuilding flamethefreeze.com
The next project on the table is flamethefreeze.com — a full redesign and performance-first rebuild. It will focus on:
Responsive-first design
Semantic, accessible markup
Lightweight assets
Structured data from the ground up
🧠 About urFIT-child
urFIT-child (Understanding FITness and cardiometabolic health in little darlings) is a research initiative dedicated to translating scientific insights into practical health tools for children and adolescents.
Explore:
💬 Let’s Connect
Are you also working on performance-first websites for research, healthcare, or public resources? Drop a comment or share your experience!
I shared this also in Medium
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