Hidden Productivity Gains: How Generative AI Tools Slash Development Time by Over 60%

The Generative AI in Software Development Lifecycle Market Size Report by Fortune Business Insights provides a comprehensive market assessment, including size projections from 2023 to 2030. This report examines key market trends, significant drivers, and market segmentation.
What Is the Projected Growth of Generative AI in the Software Development Lifecycle?
The Generative AI in Software Development Lifecycle has grown significantly in recent years. It is expected to reach USD 341.3 million by 2023 and is expected to reach USD 2,833.9 million by 2030, at a CAGR of 35.3%.
What Is the Projected Growth of the Generative AI in the Software Development Lifecycle Market?
The report offers a detailed understanding of the market segments formed by combining various factors, including types, applications, and regions. Additionally, the report discusses key driving factors, restraints, potential growth opportunities, and market challenges.
The Generative AI in Software Development Lifecycle market is rapidly expanding as AI tools increasingly automate coding, testing, and design tasks. These technologies help developers accelerate project delivery, improve code quality, and foster innovation. Key trends include AI-powered code generation, personalized development environments, and enhanced user experience design. Despite challenges like security concerns and the need for skilled implementation, major tech companies are heavily investing to advance AI-driven software development solutions.
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List of top Generative AI in Software Development Lifecycle companies
SAP SE (Germany)
Thoughtworks, Inc. (U.S.)
Harness Inc. (U.S.)
OpenAI OpCo, LLC (U.S.)
Amazon Web Services, Inc. (U.S.)
Tabnine Ltd. (Israel)
Replit (U.S.)
Google LLC (U.S.)
C3 AI, Inc. (U.S.)
Reply (Italy)
The Generative AI in Software Development Lifecycle report delivers comprehensive insights into the global landscape. It blends future forecasts, historical trends, data analytics, and proven industry practices.
This report explores key aspects such as market segmentation, service models, delivery channels, and regional performance. It also includes evaluations of key vendors and product offerings.
The current market scenario is examined in detail, along with projections for growth, industry trends, and market share over the coming years.
By using these insights, businesses can identify new opportunities, reduce risks, and plan strategically in the Hardware & Software IT Services sector.
Drivers & Restrains
Key Drivers
- Accelerated Development Cycles and Enhanced Productivity
Explanation:
Generative AI tools, such as GitHub Copilot and Cursor, assist developers by suggesting code snippets and completing lines of code based on context. This significantly speeds up the coding process, leading to faster product releases and a more agile development environment.
Supporting Example:
Perplexity AI has significantly boosted its engineering productivity by mandating the use of AI coding tools like Cursor and GitHub Copilot. CEO Aravind Srinivas reported that these tools reduce prototype development time from days to just hours, benefiting even non-technical team members who can now quickly make interface changes based on visual feedback.
- Integration with Agile and DevOps Practices
Explanation:
The rising adoption of Agile methodologies and DevOps practices is a significant driver fueling the growth of Generative AI in the SDLC market. Generative AI complements Agile and DevOps by automating repetitive tasks, accelerating development cycles, and facilitating seamless collaboration among cross-functional teams.
Supporting Example:
According to a reliable source, 61% of firms utilize agile practices to accomplish software development and facilitate company-wide digital transformation. Additionally, 83% of IT decision-makers reported implementing DevOps practices to unlock higher business value. Thus, as the demand for Agile and DevOps practices continues to grow, the market for Generative AI in the SDLC is poised for further expansion.
Key Restraints
- Quality and Reliability Concerns
Explanation:
Despite the advantages offered by Generative AI in software development, concerns regarding the quality and reliability of automatically generated code pose significant restraints. Skepticism arises from the fear that AI-generated code may not always adhere to best practices or meet the specific requirements of complex projects.
Supporting Example:
A recent study found that, while developers believed AI sped up their work by 20%, actual results showed they were 20% slower with AI. The inefficiency stems from AI's inability to perfectly understand developer intent, necessitating time-consuming corrections and potential distractions during AI output generation.
- Limited Understanding and Expertise
Explanation:
The adoption of Generative AI in the SDLC is impeded by a significant barrier: the limited understanding and expertise among developers and organizations. While the potential of Generative AI to revolutionize software development is evident, its practical implementation requires specialized knowledge and skills in AI, machine learning, and software engineering.
Supporting Example:
Many developers lack the expertise to integrate AI-driven tools seamlessly into existing workflows or understand the nuances of training and fine-tuning AI models for specific development tasks. Moreover, organizational reluctance to invest in upskilling initiatives or collaborate with AI experts further exacerbates this challenge.
Regional Insights
North America: United States, Canada, Mexico
Europe: Germany, France, UK, Russia, Italy
Asia-Pacific: China, Japan, Korea, India, Southeast Asia
South America: Brazil, Argentina, Colombia
Middle East and Africa: Saudi Arabia, UAE, Egypt, Nigeria, South Africa
Analysis and Insights: Generative AI in Software Development Lifecycle Market Size
The Generative AI in Software Development Lifecycle Market is projected to witness significant growth from 2025 to 2032, with a strong CAGR anticipated during this period, according to Fortune Business Insights. This expansion is driven by technological advancements and innovations, leading to the development of next-generation aircraft and defense systems.
Emerging markets in the Asia-Pacific region, particularly China and India, are heavily investing in their aerospace and defense sectors, creating new opportunities for market growth. Additionally, companies are adopting strategies such as mergers, acquisitions, collaborations, and partnerships to strengthen their market presence and diversify their product offerings.
Despite these growth prospects, the industry faces notable challenges, including stringent regulatory requirements, geopolitical uncertainties, and the lingering impact of the COVID-19 pandemic on travel and defense budgets.
Fortune Business Insights is your go-to source for smart and easy-to-understand market research and consulting. Covering industries like technology, healthcare, food, and consumer goods, their reports break down complex data into clear insights. You’ll get up-to-date forecasts, competitor analysis, detailed market segments, and key trends — all designed to help you make confident, informed decisions and grow your business.
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