Should You Hire an NFT Press Release Agency? Pros and Cons Explained

Let’s be real—launching an NFT project takes a lot of work. Between creating art, building a community, handling the tech, and promoting everything… who has time to write and share a press release too?

That’s why NFT press release agencies exist. They can take care of writing, sending, and sharing your announcement with the right people. But is it really worth paying someone to do that?

In this guide, we’ll help you decide whether to do it yourself or hire a pro.

What NFT PR Agencies Actually Do

A PR distribution service for NFT projects is more than just a writer. Here’s what most NFT press release agencies offer:

• ✅ Write your press release — Clear, catchy, and well-formatted

• ✅ Distribute it to top crypto and NFT media outlets — Like Cointelegraph, NFT Calendar, or Yahoo Finance

• ✅ Manage media relations—They handle replies, follow-ups, and sometimes even interviews

These companies usually have strong connections with media platforms. That means your news gets more visibility, faster.

Pros of Hiring an NFT Press Release Company

If you're short on time or want the best results, here’s why working with an agency might be a great idea:

🕒 1. Saves Time and Energy

Instead of figuring everything out yourself, the agency handles it all. You can focus on building your project while they spread the word.

🌍 2. Wider Reach

The best NFT press release distribution services already know where to publish and who to reach. That means more eyes on your project.

✍️ 3. Better Writing and Formatting

Let’s face it—not everyone’s a great writer. Agencies write press releases that sound professional and are easy to read. They also format it in a way that journalists love.

Cons to Consider

Of course, there are a few things to think about before hiring a press release NFT agency:

💸 1. Can Be Expensive

Top services charge anywhere from $300 to $2000 per press release. That might be too much if you’re on a tight budget.

🤔 2. Not All Agencies Are Trustworthy

Some companies promise big things but don’t deliver. Always check reviews, ask for examples, and look for real results.

✍️ 3. You Lose Some Creative Control

When someone else writes your story, it might not sound exactly how you would say it. If your brand voice is super important to you, this could be a downside.

What to Look for in the Best PR Marketing Company for NFT

Not all PR services are the same. Here’s how to spot the best PR marketing company for NFT projects:

✅ 1. Experience with Web3 Projects

Choose a team that knows the NFT and crypto world. They should understand things like minting, NFT utilities, and blockchain tech.

✅ 2. Proof of Past Success

Ask to see press releases they’ve written and where they’ve been published. A great NFT press release company will have a solid portfolio.

✅ 3. Transparent Pricing

The best agencies are clear about their prices. Avoid companies that are vague or keep adding surprise fees.

When DIY Might Be Better

You don’t have to hire an agency. Sometimes, doing it yourself makes more sense:

💡 1. You’re On a Budget

If you're just getting started, a cheap NFT press release (or even a free one) might be all you can afford—and that’s okay.

📰 2. The Announcement Is Small

Not every update needs full-blown distribution. Some press releases are better shared through Discord, Twitter, or your own blog.

✍️ 3. You’re a Good Writer

If you or someone on your team can write well and you know where to post, DIY could be the right move.

Final Verdict: Agency vs. DIY

So… should you hire an NFT PR distribution service or do it yourself?

Here’s a simple breakdown:

Choose an Agency When…	Stick to DIY When…
You need wide exposure	You’re on a budget
You’re short on time	It’s a small update
You want pro quality	You’re confident in writing and outreach

The choice really depends on your project’s needs and your resources. Either way, a well-crafted and well-distributed press release can help your NFT project stand out.

Also read »» Why NFT PR Distribution Services Are Essential for Project Success

🙋‍♂️ FAQs

What is an NFT press release agency?

It’s a company that helps you write and distribute your NFT press release to media outlets.

How much does NFT press release distribution cost?

Prices range from $500 to over $2000, depending on the service and media reach.

What makes the best PR marketing company for NFTs?

Experience with Web3, past results, good pricing, and strong media connections.

Are NFT press release platforms different from agencies?

Yes. Platforms focus on automated distribution; agencies offer hands-on service.