What to Do After You Publish Your NFT Press Release

So, you’ve just hit “publish” on your NFT press release. That’s awesome! But guess what? Your work isn’t done yet. Posting the press release is only the first step in your overall NFT press release marketing strategy.

If you just leave it alone and hope people find it, chances are… they won’t.

To really get the most out of your release, you need to take a few smart steps after it goes live. These next moves will help you get more eyes on your NFT project—and maybe even some new collectors or investors too.

Let’s walk through it together. 👇

Step 1: Share It Everywhere

Once your press release is live on an NFT press release distribution service or news site, don’t wait—share it!

Post it on:

• Twitter/X—Tag your NFT community and use trending hashtags

• Discord—Drop it in all your channels

• Telegram – Post the link and pin it

• LinkedIn—It’s great for attracting partners and builders

Also, if your NFT press release agency or platform published the article, tag them when you share it. It might help you get more reposts or engagement from their followers too.

Why this works: The more places you share your press release, the more chances people have to see it. It's a simple way to expand your reach without paying extra.

Step 2: Pin the Press Release

After posting, don’t let it get buried under your next meme or update. Pin the post!

You can pin it:

• To the top of your Twitter/X profile

• Inside your Discord server or announcement channel

• On your project’s website homepage or blog section

When someone new checks you out, your press release will be one of the first things they see. That gives your project a sense of real news and professionalism.

Step 3: Reach Out to Influencers

This one can feel a little scary—but it’s worth it.

Once your press release is out in the world, reach out to:

• NFT influencers

• Web3 content creators

• YouTubers or Twitter Spaces hosts

Send them the link to your release and a quick note like:

“Hey! We just launched something cool. Thought you might want to take a look. Let us know if you’d like to chat or share it with your audience!”

Many influencers are looking for new content to talk about, and your press release NFT could be the perfect fit.

Step 4: Use It in Email Marketing

Got a whitelist? Or maybe some Discord members who signed up for updates? Time to let them know!

Send a short, friendly email like this:

Subject: 🎉 Big News—Our NFT Drop Is Live!

Body: We’ve just shared a full press release about our project launch. Get all the details here: [Link]

Thanks for supporting us from the start—let’s go!

Using email keeps your biggest fans in the loop and makes your press release feel even more official.

This is also something that the best PR marketing companies for NFTs usually recommend—because it works.

Step 5: Monitor the Results

After doing all this sharing and promoting, it’s time to check what worked.

Look at:

• Traffic (how many people clicked your press release)

• Engagement (likes, comments, shares)

• Backlinks (how many other websites linked to it)

If you used an NFT press release distribution service or NFT PR distribution service, they may offer a performance report. These can show how many views or pickups your release got from news sites.

Knowing what worked helps you plan your next release even better.

Bonus Tip: Repurpose the Content

Don’t let your press release sit in just one format. Turn it into:

• A Twitter thread with short bullet points

• A Discord post with key takeaways

• A 60-second TikTok or reel where you explain the drop in your own words

• A new blog post expanding on your roadmap

Reusing your press release content like this makes your message go further. And it keeps your community interested and informed.

This kind of strategy is also used by top NFT press release platforms and NFT press release companies—because it gets results without creating extra work.

Final Words

Publishing your NFT press release is a big step, but don’t stop there.

To get the best results:

• Share it everywhere

• Pin it to important places

• Let influencers and your email list know

• Monitor your results

• Repurpose your content for different platforms

These little steps can lead to big exposure for your NFT project.

If you’re working with a PR distribution service for NFT, ask if they help with these after-publishing strategies too. The best PR marketing company for NFT usually does more than just press the publish button—they help you get real results.

Also read >>>> Best NFT PR Distribution Services to Boost Visibility