What Makes a Punjabi Song Go Viral?

Punjabi songs make people go crazy for them; they set new trends. Whether it is Diljit Dosanjh, AP Dhillon, Sidhu Moose Wala, or Karan Aujla, Punjabi musicians have established imposing followings on the basis of creating music that touches on both the past and the present. It is targeted towards the youth and young adults who follow the trend. These songs are not just the trend, but also the songs and the artists have strong cultural resonance, and even the energetic beats make everyone vibe on them; even a non-Punjabi vibes on them.