Beginner’s Guide to Convert JPG to PES For Embroidery Machine


You just got your first embroidery machine and want to stitch your favorite JPG image – maybe it's your business logo, a family photo, or a cute design you found online. But when you try to load that JPG file, nothing happens. That's because embroidery machines don't work with regular image files – they need specialized PES files that contain all the stitch instructions.
Don't worry if this sounds confusing right now. By the end of this guide, you'll understand exactly how to convert JPG to PES file that works with Brother, Babylock, and other home embroidery machines. We'll cover all the methods from quick-and-easy solutions to professional-quality options, so you can choose what works best for your needs.
Why Can't I Use JPG Files Directly?
Your embroidery machine is essentially a specialized robot that needs very specific instructions. Think of it this way:
A JPG file is like showing someone a photograph of a painting
A PES file is like giving them step-by-step painting instructions
The PES format tells your machine:
✓ Where to place each individual stitch
✓ What type of stitch to use (satin, fill, running)
✓ The order to stitch different elements
✓ When to change thread colors
✓ How to handle curves and corners
This conversion process is called digitizing, and there are several ways to do it depending on your budget and how often you'll need to convert files.
Method 1: The Easiest Way (Online Conversion Services)
Best for: Beginners who only need occasional conversions
If you just need one or two designs converted and don't want to learn new software, online services are your best bet. Here's how it works:
Go to a digitizing service website (like Absolute Digitizing, Digitizing Buddy or CoolEmbrideryDesigns)
Upload your JPG file
Specify any special requirements (size, stitch types, etc.)
Pay the fee (usually $10-$30 per design)
Download your PES file within 24 hours
Pros:
✔ No software to learn
✔ Professional-quality results
✔ Fast turnaround
Cons:
✖ Costs per design
✖ Less control over details
Method 2: The Middle Ground (Embroidery Software)
Best for: Hobbyists who embroider regularly
If you plan to convert designs often, investing in embroidery software makes sense. The most beginner-friendly options are:
Brother PE-Design
Made specifically for Brother machines
Includes auto-digitizing features
Costs around $200-$400
Hatch Embroidery
Works with multiple machine brands
More features than PE-Design
Free 30-day trial available
Here's the basic process in these programs:
Import your JPG file
Use the auto-digitize function
Manually adjust problem areas
Set stitch types and densities
Export as PES file
Pros:
✔ More control over results
✔ Can save money long-term
✔ Fun to learn
Cons:
✖ Steeper learning curve
✖ Upfront cost
Method 3: The Free Option
Best for: Trying digitizing with no investment
There are some free tools available, but they have limitations:
Ink/Stitch
Free plugin for Inkscape (free vector software)
Requires manual digitizing skills
Good for simple designs
My Editor
Brother's free online tool
Very basic functionality
Works for quick conversions
Pros:
✔ Completely free
✔ Good for learning basics
Cons:
✖ Limited capabilities
✖ Often requires manual cleanup
Step-by-Step: Converting in Brother PE-Design
Let's walk through a real example using PE-Design:
Import Your Image
[if !supportLists]o [endif]Open the software and select "New"
[if !supportLists]o [endif]Click "Import" and choose your JPG
[if !supportLists]o [endif]Adjust the size to fit your hoop
Auto-Digitize
[if !supportLists]o [endif]Click the magic wand icon
[if !supportLists]o [endif]Choose between "Outline" or "Fill" emphasis
[if !supportLists]o [endif]Let the software create the initial stitch plan
Clean Up the Design
[if !supportLists]o [endif]Zoom in and check for stray stitches
[if !supportLists]o [endif]Adjust any areas that look messy
[if !supportLists]o [endif]Simplify complex details if needed
Set Stitch Types
[if !supportLists]o [endif]Select areas and assign stitch types:
[if !supportLists]§ [endif]Satin stitches for borders/text
[if !supportLists]§ [endif]Fill stitches for large areas
[if !supportLists]§ [endif]Running stitches for details
Adjust Density
[if !supportLists]o [endif]Select fill areas
[if !supportLists]o [endif]Set density between 0.4mm-0.6mm
[if !supportLists]o [endif]Add underlay stitches for stability
Save as PES
[if !supportLists]o [endif]Go to File > Save As
[if !supportLists]o [endif]Choose PES format
[if !supportLists]o [endif]Transfer to your machine via USB
Common Problems & Fixes
Problem: Design looks blurry when stitched
Solution:
Start with higher resolution JPG (300dpi minimum)
Convert to vector first if possible
Increase stitch density slightly
Problem: Fabric puckers or wrinkles
Solution:
Reduce stitch density
Add more stabilizer
Use proper underlay stitches
Problem: Small details disappear
Solution:
Enlarge the design if possible
Use satin stitches instead of fill stitches
Simplify very small elements
Pro Tips for Better Results
Start simple – Basic shapes and text convert best
Test first – Always stitch on scrap fabric before your final project
Organize files – Name your PES files clearly (e.g., "Logo_3in_Red.PES")
Learn gradually – Master simple designs before complex ones
Watch tutorials – YouTube has great digitizing tutorials
When to Call the Professionals
Consider using a digitizing service when:
You need perfect results for a business or gift
Your design has complex shading or tiny details
You're working with difficult fabrics like stretchy knits
You don't have time to learn software
Final Thoughts
Converting JPG to PES might seem intimidating at first, but it gets much easier with practice. Start with simple designs and work your way up to more complex projects. Remember that even professionals make test stitches and adjustments – that's just part of the process.
The most important thing is to have fun with it! Whether you choose to use online services, learn software, or try free tools, you're opening up a whole world of creative possibilities with your embroidery machine.
Now that you understand the basics, why not try converting your first JPG to PES today? Start with something simple, follow the steps we covered, and before you know it, you'll be stitching out custom designs like a pro.
Subscribe to my newsletter
Read articles from Absolute Digitizing directly inside your inbox. Subscribe to the newsletter, and don't miss out.
Written by

Absolute Digitizing
Absolute Digitizing
Absolute Digitizing offers excellent quality embroidery digitizing, logo digitizing and vector conversion services at rock bottom prices. We have an amazing team of talented digitizers and vector artists who only know to produce the best quality. Order now and get your complete files ready for production in less than one day.