πŸ› οΈ Building in Public: The Complete Reddit-to-Blog Automation Journey

Nicholas McKayNicholas McKay
3 min read

From Idea to Implementation: A Developer's Story

Six months ago, I had a simple idea: what if we could automatically turn Reddit's best content into engaging blog posts?

The Genesis

The Problem

  • Content creation is time-consuming
  • Finding topics is challenging
  • Consistency is hard to maintain
  • Quality research takes hours

The Vision

An automated pipeline that:

  1. Monitors trending Reddit content
  2. Analyzes for engagement potential
  3. Generates high-quality blog posts
  4. Publishes across multiple platforms

Technical Architecture

Core Components

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚   Reddit    │───▢│  Analysis    │───▢│   Content   β”‚
β”‚   Monitor   β”‚    β”‚   Engine     β”‚    β”‚  Generator  β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜
                            β”‚
                            β–Ό
β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚ Multi-Platform │◀──│    Queue     │◀───│   Image     β”‚
β”‚  Publisher    β”‚    β”‚   System     β”‚    β”‚ Generator   β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

Technology Stack

Backend: Node.js + TypeScript Database: PostgreSQL + Prisma Queue: Custom job processing system APIs: Reddit, WordPress, Dev.to, Hashnode AI: OpenAI GPT-4 for content generation

Development Challenges

Challenge 1: Reddit Rate Limiting

Problem: Reddit's API has strict rate limits Solution: Smart caching and request batching

class RedditMonitor {
  private rateLimiter = new RateLimiter(60, 60000); // 60 requests per minute

  async fetchPosts(subreddit) {
    await this.rateLimiter.wait();
    return this.reddit.getSubreddit(subreddit).getHot();
  }
}

Challenge 2: Content Quality Control

Problem: Not all Reddit content translates well to blog posts Solution: Multi-layer scoring system

Challenge 3: Platform Differences

Problem: Each platform has different requirements Solution: Adaptive content formatting

Key Learnings

What Worked

  1. Start simple - MVP first, features later
  2. Monitor everything - Comprehensive logging saved us
  3. Test in production - Real data behaves differently
  4. Community feedback - Reddit users provided great insights

What Didn't Work

  1. Over-engineering early - Premature optimization
  2. Ignoring rate limits - Led to API bans
  3. Perfect content - Good enough beats perfect
  4. Single platform focus - Multi-platform was always the goal

Current Status

Metrics (Last 30 Days)

  • 1,247 posts analyzed
  • 89 blog posts generated
  • 267 publications across platforms
  • ~15K total views generated

Success Stories

  • One auto-generated post hit 2,100 views on Dev.to
  • WordPress blog traffic increased 340%
  • Hashnode articles averaging 89% read completion

What's Next

Short Term (Next Month)

  • Scheduling system for optimal posting times
  • A/B testing for titles and content
  • Better image generation with custom prompts

Long Term (Next Quarter)

  • Video content generation from blog posts
  • Social media integration (Twitter, LinkedIn)
  • Analytics dashboard with actionable insights
  • White-label solution for other creators

Building in Public Benefits

For the Project

  • Immediate feedback from real users
  • Bug reports from community testing
  • Feature requests from actual needs
  • Credibility through transparency

For My Career

  • Portfolio project with real metrics
  • Community building around the tool
  • Technical writing skills improvement
  • Product management experience

The Code

The entire project is open source and available on GitHub. Key files:

  • /src/services/multiPlatformPublisher.ts - Main publishing logic
  • /src/workers/contentGenerator.ts - AI content creation
  • /src/monitors/redditMonitor.ts - Reddit data collection

Conclusion

Building this automation tool has been incredibly rewarding. The combination of:

  • Technical challenges
  • Real user feedback
  • Measurable impact
  • Open source community

Has made this one of my favorite projects to date.

What would you build to automate your content creation workflow?


Follow along as we continue building the future of automated content creation!

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Nicholas McKay
Nicholas McKay