What’s Really in Your Shoes? How to Keep Them Fresh

Ever wondered what’s really lurking inside your favourite pair of shoes? The answer might make you want to give them a good airing out — and maybe even a deep clean.

From sweaty socks to unexpected spills, our shoes pick up more than just miles. Here’s what’s hiding in there — and how to keep your shoes (and feet) fresher for longer.

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👟 The Hidden Guests in Your Shoes

1. Sweat and Moisture
Our feet have over 250,000 sweat glands, producing up to half a pint of sweat per day. All that moisture soaks into your insoles and lining — a perfect breeding ground for bacteria.

2. Bacteria and Odour
Sweat itself doesn’t smell — but bacteria feeding on it do. This is what causes that familiar foot funk. If shoes stay warm and damp, bacteria thrive.

3. Dead Skin Cells
Skin sheds naturally throughout the day, and your shoes collect it. This mix of sweat, skin and warmth is exactly what bacteria love.

4. Mould and Fungi
Left damp for too long, shoes can even develop fungal spores — increasing your risk of athlete’s foot and other nasties.

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✅ Simple Ways to Keep Shoes Fresh

1. Use a Proper Foot Antiperspirant
Stopping sweat before it soaks in is the first step. Try our 3B Foot Saver Roll-On Antiperspirant & Deodorant to keep moisture under control.

2. Neutralise Odour at the Source
A deodorant for your feet and your shoes keeps things smelling fresh. Our Neat Roll-On Foot Deodorant is great for daily use, while the Natural Shoe Deodouriser tackles smells inside your footwear.

3. Keep Feet Cool and Dry
A quick spray can help beat the heat. Our Cool Foot Spray provides an instant refreshing feel — perfect after the gym or a long day at work.

4. Absorb Moisture
Use a powder to absorb leftover dampness and stop bacteria before they start. Our Foot & Shoe Powder is designed to keep both feet and shoes dry and fresh.

5. Upgrade Your Hygiene Kit
Build a routine that works for you. Explore our full Hygienics range for easy, effective ways to keep shoes — and feet — clean, cool and odour-free.

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👣 Final Tips

• Always let shoes dry completely between wears.

• Rotate pairs so each one has time to air out.

• Wash socks in hot water to kill bacteria.

• Clean insoles or replace them regularly.

Fresh shoes start with fresh feet — and keeping them both in top shape is easier than you think.

Ready to step into freshness? Explore our full Neat Feat Hygienics range and put your best foot forward — every day.

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