Why Voice Messaging Has Higher Engagement Rates Than Text in India

In India's mobile-first ecosystem, one medium has the loudest voice, and that is voice messaging. Once an old hat, brands have come to perceive how SMS and text-based alerts have been an effective channel of communication. Why benefit from voice? Because voice messaging works better. It is more personable, more accessible, and far more engaging.

Let’s break down why India’s ears are clicking so much more than their eyes.

Voice Adds a Human Touch

Voice messaging service is not just a text message with sound. It is emotion, tone, and intent delivered in seconds. In a culture of conversation and connection, voice messaging feels more authentic.

A friendly "Your order is coming!" in a local accent is far more relatable than a silent notification. Voice messaging service also allows communication to feel more like it is coming in real time from a real person, not in real time from a bot or highly enigmatic mass marketing system.

Multilingual, Multi-Dialect, Not a Problem

How many languages do you use, and what dialects? Sending a message in Hindi may miss your Tamil-speaking customers entirely. Sounds complicated?! But voice is incredibly flexible.

With voice API, an organization can easily deliver pre-recorded or dynamic audio in multiple languages and dialects, and customize your content to the local context. Hyper-localization establishes trust between you and your customers and creates a sense of urgency for action.

Easier for Everyone to Engage

Not all people prefer to read small font on their mobile screens, particularly users from rural communities, seniors, and users with very limited literacy levels.

Voice messages address that problem right away. They are simple to play and easy to understand and don't require an internet expert to decipher convoluted instructions. Just tap to play and respond

Cut Through the Noise, Literally

In a sea of unread messages and ignored notifications, voice rises above. It demands attention and urgency without being pushy. Whether it is a payment reminder, a delivery notification, or a flash sale, a voice will be heard.

The Takeaway

In India, voice is more than just a tool for brands; it’s the engagement superpower you’ve been overlooking! Voice is inclusive, impactful, and unbelievably powerful.

So go ahead. Say it out loud.

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