Just Eat vs Uber Eats: Pizza Price Showdown in London
Actowiz Metrics
Introduction
Pizza is one of the UK’s most ordered foods, and platforms like Just Eat and Uber Eats are central to Londoners’ takeaway habits. But with rising delivery costs, service charges, and inconsistent offers, which app gives better value when it comes to pizza?
In this case study, Actowiz Metrics scrapes and compares live pizza prices, delivery fees, restaurant ratings, and discounted offers from Just Eat and Uber Eats in London.
Objective
To determine:
Which platform offers lower total cost for similar pizza items
Which app has better delivery time + service charges
Which offers more consistent discounts or coupons
Consumer perception via ratings & reviews
What Actowiz Scraped
| Data Point | Description |
| Restaurant Name | Listed pizza vendor (e.g., Pizza Union, Firezza, Domino’s) |
| Pizza Item | Margherita, Pepperoni, Vegan Special, etc. |
| Base Price (£) | Pre-tax food price |
| Delivery Fee (£) | Fee based on distance or fixed by platform |
| Service Fee/Markup (£) | Platform markup/service charge |
| Discount % or Coupon | Flat %, cashback, delivery discount, loyalty offers |
| Total Checkout Price | Final payable price (food + delivery + fees – discounts) |
| Avg. Rating | Based on customer feedback |
| Estimated Delivery | Time range (e.g., 20–30 mins) |
| Time Scraped | Snapshot (evening hours – 7:00 PM typical order window) |
Sample Data Snapshot – July 10, 2025
| Restaurant | Pizza Item | Platform | Base (£) | Delivery (£) | Service (£) | Discount | Total (£) | Rating | ETA |
| Pizza Union | Margherita | Uber Eats | 7.50 | 2.99 | 0.80 | £1 off | 10.29 | 4.4★ | 25 min |
| Pizza Union | Margherita | Just Eat | 7.50 | 1.50 | 0.70 | None | 9.70 | 4.4★ | 22 min |
| Firezza | Pepperoni 12” | Uber Eats | 11.00 | 2.99 | 0.90 | £2 off | 12.89 | 4.6★ | 28 min |
| Firezza | Pepperoni 12” | Just Eat | 11.00 | 1.00 | 0.90 | None | 12.90 | 4.6★ | 30 min |
| Pizza Pilgrims | Vegan Special | Uber Eats | 10.00 | 3.49 | 1.00 | 10% off | 12.49 | 4.3★ | 32 min |
| Pizza Pilgrims | Vegan Special | Just Eat | 10.00 | 1.49 | 0.90 | £1 off | 11.39 | 4.3★ | 29 min |
Key Findings
1. Delivery Fees
- Just Eat generally charges £1.00–£1.50, significantly lower than Uber Eats’s £2.99–£3.49 in central London.
2. Service Fees
- Uber Eats charges slightly higher service fees per order (~£0.80–£1.00), while Just Eat averages at ~£0.70–£0.90.
3. Discounts & Offers
Uber Eats had more automated discount coupons (like “10% off” or flat £2 off)
Just Eat had fewer active coupons but had lower base delivery rates
4. Final Checkout Cost
- Just Eat orders were £0.40–£1.10 cheaper on average, especially when Uber’s coupon wasn’t applied.
Aggregated Price Comparison (Avg. over 25 restaurants)
| Metric | Uber Eats (£) | Just Eat (£) |
| Avg. Base Pizza Price | 9.90 | 9.90 |
| Avg. Delivery Fee | 3.20 | 1.40 |
| Avg. Service Fee | 0.95 | 0.80 |
| Avg. Discount Gained | -1.50 | -0.80 |
| Avg. Total Price | 12.55 | 11.30 |
Location Scope
Scraping was done across:
Central London (Soho, Shoreditch, Camden, Kensington)
Peak hours (6 PM to 9 PM)
Both Android and Web versions
Use Cases
For Consumers:
- Use Actowiz-powered browser extensions or WhatsApp bots to check which app is cheaper before ordering
For Food Brands:
Monitor platform-based pricing competitiveness
Map which aggregator offers better exposure for your pizza menu
For Aggregators:
- Use competitor scraping to balance discount offerings and delivery fee structures
Powered by Actowiz Metrics
Actowiz offers:
Multi-platform price comparison (Uber, Just Eat, Deliveroo)
Daily scraping during peak hours
Coupon parsing & promo tracking
Food category segmentation (Pizza, Burgers, Biryani, etc.)
Real-time dashboards and price alerting APIs
Client Testimonial
“Actowiz helped us identify high-margin pizza SKUs across apps in London. We restructured promo campaigns and increased app conversion by 18%.”
– Head of Growth, London Pizza Chain
Conclusion
While Uber Eats offers better promo codes, Just Eat is more consistently cost-effective for pizza orders in London. For frequent pizza lovers, Actowiz Metrics can help determine the smarter platform daily—based on scraped live data.
Brands, aggregators, and even end consumers can gain from pizza pricing intelligence powered by Actowiz. Learn More
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Written by
Actowiz Metrics
Actowiz Metrics
Actowiz Metrics specializes in data analytics, delivering real-time e-commerce insights and digital shelf analytics to help brands enhance product visibility, optimize performance, and stay competitive in the online marketplace.